Services

We provide a combination of services and programs designed to help your organization grow your business through developing and launching innovative new products and services.

Interim Chief Innovation Officer and Consulting Services:

Whether in the role of interim chief innovation leader, product manager, market researcher or innovation consultant and coach, we help you play the game of innovation to win. We help you execute on specific opportunities as we work together to create an innovation growth engine. The result is a steady stream of successful products in the market arenas you choose. We help you compete to win.

We can assist you with
Understanding what the market wants and values:

  • “Jobs-to-be-done” market requirements research and validation
    • Defining, creating and validating the “Customer Value Proposition”
    • Product definitions and requirements gathering

Managing the front end of innovation:

  • Implementing a iterative “discovery based” idea to launch framework
  • Market scanning and opportunity detection to identify problems worth solving
  • Competitive landscape and trend analysis
  • Market validation and concept testing
  • Business model discovery, design and execution

Innovation portfolio management and execution

  • Choosing the right mix of products to develop
  • Product portfolio management
  • Technology portfolio management

Programs

 

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The Innovator’s Playbook Program

The Innovator’s Playbook offers a guide and game plan to reenergize and grow your business.
The Innovator’s Playbook provides a disciplined execution and leadership framework based on the “jobs-to-be-done” and discovery driven innovation principles to manage the uncertainty and risk of the fuzzy front end of innovation.

The Innovator’s Playbook recognizes that customer’s don’t necessarily know what they want or need until they see it or experience it. With true innovation and early adoption, there are more questions than answers. We can’t expect customers to tell us what they want when they aren’t aware of new possibilities.

The Innovator’s Playbook provides a repeatable and proven framework to guide you through the uncertainty and risk associated with launching bold and innovative new products.

Learn more about the Innovator’s Playbook Program

Get a complimentary no-obligation Innovation Strategy Session to find out more about the program and whether it’s right for you. You’ll leave the conversation clear about the issues you’re facing in understanding what customers want and excited about what’s possible.

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Innovation Growth Engine Diagnostic and Performance Tune-up

This program provides you with an honest assessment of your current innovation growth engine performance. As a result you will have a clear understanding of what you and your team need to consistently launch a steady stream of successful new products.

The diagnostics and tune-up begins with defining a clear picture of what “victory looks like”. We examine your desired outcomes in implementing and executing an innovation and new product development growth engine. We will then give you an honest assessment of your currently reality, identifying performance gaps and executions issues. The last step is to create an innovation execution plan to get you from where you are today to where you want to be tomorrow.

At the end of this program, you and your team will have

  • A clear definition of the specific business results you expect to achieve
  • An understanding of your current innovation growth engine performance
  • A clear path to improve your innovation results to achieve “victory”

Get a complimentary, no-obligation Innovation Strategy Session to understand the issues you’re facing and what you can achieve.

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“Jobs-To-Be-Done” Market Discovery Research and Validation

The purpose of this program is to provide product development teams with market insights. The goal is to develop a clear understanding of what customers really want. Voice-of-customer research and a systematic process of transforming market insights will translate to successful new products.

By practicing the principles and skills of Job-To-Be-Done research and product requirements gathering, you and your NPD team will improve your ability to listen, observe and anticipate the market. You will respond with solutions the market values. You will know what customers want before customers know what they want. You will define what the market values through market sensing and understanding the “jobs-to-be-done” and desired outcomes.

Get a complimentary no-obligation Innovation Strategy Session to find out more about the program and whether it’s right for you. You’ll leave the conversation clear about the issues you’re facing in understanding what customers want and excited about what’s possible.

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Advance the way you think about launching products in your industry.

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The Innovator’s Playbook

Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator's Playbook

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.

 

Download a Preview Copy of the Innovator's Playbook
 

Also available on Amazon in hard copy and Kindle versions

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