New product ideas come from various sources especially from new technology capabilities. But how do you know if customers will buy your new product? If a new product concept doesn’t deliver a better outcome or overcome a current constraint, then chances are the new product will fail.
If you would like to know how, here is a copy of our presentation “A Great Idea or a Solution Looking For Problem,” a case study and “How-To” guide to reduce uncertainty and risk for a promising idea using Iterative Discovery Based Innovation and Early Stage Adoption VoC Research.
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Along with the report you’ll also get a complimentary subscription to “Accelerating Ideas to Profits,” my monthly eZine (email newsletter). You’ll get ideas, information, insight and inspiration every month that will help you develop products customers want to “hire” while eliminating the waste and frustration of launching product duds.
Of course, if you want to unsubscribe at any time, you may do so with the link at the bottom of the eZine. And your email address will never be sold or rented to anyone else – ever!
All the best for discovering and transforming great ideas into successful new breakthrough products!