Podcast and videos from iNPD Center
“Discovering and transforming great ideas into breakthrough new products.” Kevin McGourty, President and CEO of iNPD Center & author of The Innovators Playbook, is your go-to person for innovation and new product development related efforts. With prior history working as a VP of product planning and strategy, Kevin remains active in the innovation and development community of businesses.
Our reading list to add to your Body of Knowledge
The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.