Podcast and videos from iNPD Center

Creating the Next Big Thing for Middle Market Companies

Creating the next-big-thing is easier if you have a big budget and the stomach to spend it on innovation. But most small to middle market companies have a limited budget to spend on innovation and new product development.

If you’re responsible for business growth, product strategy or product development in a middle market company; an “outspend the competition” approach isn’t going to work.

Listen in with Mike Smart, Founder and Principle Consultant at Egress Solutions, Inc. and Kevin McGourty, CEO of iNPD Center, Inc., as they share the strategies they use to help mid-sized companies transform into innovation leaders.

Speaking on Critical Mass Radio Show January 26, 2016 Kevin McGourty

“Discovering and transforming great ideas into breakthrough new products.” Kevin McGourty, President and CEO of iNPD Center & author of The Innovators Playbook, is your go-to person for innovation and new product development related efforts. With prior history working as a VP of product planning and strategy, Kevin remains active in the innovation and development community of businesses.

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Book Recommendations

Our reading list to add to your Body of Knowledge

The Innovator’s Playbook

Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator's Playbook

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.


Download a Preview Copy of the Innovator's Playbook

Also available on Amazon in hard copy and Kindle versions

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