The Innovator’s Playbook
Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.
 
Also available on Amazon in hard copy and Kindle versions
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