Books and Digital Downloads

The Innovator’s Playbook

Discovering And Transforming Great Ideas Into Breakthrough New Products

The Innovator’s Playbook provides an innovation framework based on the “jobs-to-be-done” innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer’s perspective to create products and services that match the needs of the people who use it.

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Special Reports:

Wireless Sensor Adoption Study Key Findings

A Voice of Customer Market Research study conducted by iNPD Center, to determine the current adoption rate and market barriers holding back mass adoption of wireless sensor networks and the overall market attractiveness wireless sensors solutions. Download the study

Articles & Presentations

Is your new product concept a great idea or a solution looking for a problem?

New product ideas come from various sources especially from new technology capabilities. But how do you know if customers will buy your new product? If a new product concept doesn’t deliver a better outcome or overcome a current constraint, then chances are the new product will fail. If you would like to know how, here is a copy of our presentation “A Great Idea or a Solution Looking For Problem,” a case study and “How-To” guide to reduce uncertainty and risk for a promising idea using Iterative Discovery Based Innovation and Early Stage Adoption VoC Research. Download the presentation  

Five Top Reasons Why New Products Fail and Remedies to Alleviate Failure

There are five basic reasons product fail in the market. These failures are avoidable if we can understand the underlying root causes. In this free report, we discuss these five failures and provide several remedies to alleviate failure. Download the report