How can companies consistently identify market problems worth solving and then develop unique solutions that customers will want and embrace?
The answer is in the “jobs-to-be-done” innovation theory, which frames new product opportunities from the customer’s perspective. What important jobs are people struggling to get done? What desired outcomes are they trying to achieve? What prevents them from achieving 100% satisfaction?
Too many new product development efforts create lifeless copycat items or solutions in search of problems. In this no-nonsense book, you’ll learn how to streamline your new product process and focus your development resources on the important jobs where the customer’s needs and expectations are not being met.
The Innovator’s Playbook will help you take the guesswork out of what customers need and help you develop innovative solutions that address real customer problems.
The Innovator’s Playbook will also provide you with the tools to transform initial concepts into solutions that customers truly want and value. This framework will allow you to achieve successful new product launches while simultaneously avoiding the frustrating waste associated with product failures.
In short, you’ll play the game of innovation to win.
Kevin B. McGourty is the President of iNPD Center, Inc., where he works with tech and B2B companies to achieve better results from their innovation and new product development efforts. He formerly served as VP of Product Planning and Strategy at Varitronic Systems.
He is a certified New Product Development Professional and is active in California’s innovation and development community. He is the co-author of Six Steps to the Future: How Mass Customization is Changing Our World.
All you need to do is fill out the form to your right, and I’ll send you a link to download the first 2 chapters.
Download a preview version of the first two chapters for free
I am offering a preview version of Innovator’s Playbook for free. All you need to do is fill out the form below, and I’ll send you the link to the preview version.
Get your preview copy today and start using the jobs-to-be-done innovation framework to innovate your way to market leadership and predictable growth.
Along with the playbook you’ll also get a complimentary subscription to “Playing the Game of Innovation To Win,” my monthly eZine (email newsletter) published since 2012. You’ll get ideas, information, insight and inspiration every month that will help you create predictable innovation and topline growth.
Of course, if you want to unsubscribe at any time, you may do so with the link at the bottom of the eZine. And your email address will never be sold or rented to anyone else – ever!
All the best in launching great new products.