Case Studies

CASE STUDY 1:
Strategic Planning – New Growth
SITUATION:
The company had experience a down turn, declining from over $52 million to $36 million in revenues, and gross margin pressure, shrinking from over 50% to under 40%.
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CASE STUDY 2:
Product and Business Focus
SITUATION:
An entrepreneurial company established initial product acceptance, but was not executing. It lacked focus, and was quickly losing money and customers.
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CASE STUDY 3:
New Product Development & Launch System
SITUATION:
The company identified product introduction as a major weakness. They hadn’t introduced a major product in over 2 years, and one was a financial disaster.
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CASE STUDY 4:
Go-to-Market Strategy for Early Market Novel Technology
SITUATION:
The company successfully developed and sold a first generation wireless sensor. They saw an opportunity to scale the product but needed help launching the business.
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CASE STUDY 5:
Pricing Strategy for New-to-World Product
SITUATION:
A company created a new-to-world product. They struggled to create and validate a pricing strategy that balanced perceived customer value with profitability.
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CASE STUDY 6:
New-to-Market Product Launch and Branding
SITUATION:
A small company with a limited sales channel developed a product outside their core expertise. They needed assurance the product would be accepted in the market.

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