The client stories you’ll find here are representative of the kinds of companies we work with, the situations that brought them to engaging iNPD Center and the outcomes of our work together.
Click on the images below to read our case studies.
CASE STUDY 1: Strategic Planning – New Growth SITUATION: The company had experience a down turn, declining from over $52 million to $36 million in revenues, and gross margin pressure, shrinking from over 50% to under 40%. READ MORE >>
CASE STUDY 2: Product and Business Focus SITUATION: An entrepreneurial company established initial product acceptance, but was not executing. It lacked focus, and was quickly losing money and customers. READ MORE >>
CASE STUDY 3: New Product Development & Launch System SITUATION: The company identified product introduction as a major weakness. They hadn’t introduced a major product in over 2 years, and one was a financial disaster. READ MORE >>
CASE STUDY 4: Go-to-Market Strategy for Early Market Novel Technology SITUATION: The company successfully developed and sold a first generation wireless sensor. They saw an opportunity to scale the product but needed help launching the business. READ MORE >>
CASE STUDY 5: Pricing Strategy for New-to-World Product SITUATION: A company created a new-to-world product. They struggled to create and validate a pricing strategy that balanced perceived customer value with profitability. READ MORE >>
CASE STUDY 6: New-to-Market Product Launch and Branding SITUATION: A small company with a limited sales channel developed a product outside their core expertise. They needed assurance the product would be accepted in the market. READ MORE >>