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kmcgourty2
Jun 8, 20093 min read
Screening the Concept Statements to the next phase: Feasibility and Definition
“Profits can only be earned by providing something the market accesses value and is willing to pay for such.” Drucker In my blog posted...
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kmcgourty2
May 8, 20092 min read
Idea Screening: Ideas, Ideas and more Ideas!
From our previous blog, we talked about coming up with lots of ideas using brainstorming and ideation processes. Best practice companies...
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kmcgourty2
Apr 10, 20095 min read
How do we come up with good new product ideas?
I have worked with many companies and teams and have found that sometimes companies have lots of ideas, but no idea on what to do with...
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kmcgourty2
Mar 5, 20092 min read
Will the new Seventh D of NPPDI Please Stand Up?
In previous blogs, I described iNPD’s Seven D’s of an integrated product planning process. As with any good process, improvements are...
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kmcgourty2
Nov 5, 20083 min read
Grandpa and the Remote Controls
I suppose we all have stories of products from hell, where you scratch your head and wonder just who in the world designs these products....
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kmcgourty2
Sep 19, 20084 min read
Gaining Insight by Being a Prosumer
In my previous blog I described “insight” of the market and technology capabilities as one of the “i’s” of iNPD and being necessary for a...
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kmcgourty2
Aug 29, 20083 min read
What Does the “i” in iNPD Stand For?
I am glad you should ask that! O.K. I know you didn’t but I’ll answer it anyway. Drum roll please: The “i” stands for “idea” (or “ideas”)...
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kmcgourty2
Jul 14, 20084 min read
The Seven D’s of Product Planning
In my last blog I defined the 3 top level activities of product planning: 1) Defining the Right Products to Develop (product portfolio,...
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kmcgourty2
Jun 18, 20083 min read
What is Product Planning Anyway?
Like many of the management terms used in the lingo of new product development, the definition of product planning varies widely...
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kmcgourty2
Jun 18, 20084 min read
The Innovators Dilemma: Christensen
The final model I am presenting to describe technology adoption is from Clayton Christensen called the Innovators Dilemma. He also has a...
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kmcgourty2
Jun 18, 20084 min read
Before Leaving Diffusion Model:
A few noteworthy gems from Diffusion theory worth exploring before we move onto Christensen’ Disruption model. First is the Bass...
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kmcgourty2
Jun 18, 20084 min read
Crossing the Chasm: Safe crossing or a death fall?
O.K. so the Technology Adoption Lifecycle model predicts how the innovation moves from left to right through the five groups until its...
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kmcgourty2
Jun 18, 20085 min read
The Diffusion of Innovation – What it is and where it began.
For the purposes of my discussion, I use the work of Everett Rogers as the starting point in the codification of the study of innovation...
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