What business are you in? It seems like a simple and innocent question to answer but how you answer that question has profound...

I have always liked the story of the three bricklayers and how it applies to new product development teams. The story goes something like...

The central theme of Blue Ocean strategy is to look outside the conventional wisdom of how competitors define market boundaries to find...

Blue Ocean is a strategic framework a company can use to discover and develop uncontested market spaces with little or no competition....

It happens to the best of us. One day we wake up with the realization that our product development efforts are no longer producing...

Okay raise your hands: How many of you have been involved with a really big new product flop? What seemed to be a good idea but no one...

We covered a lot of process steps in our 14 part series on discovery driven design  describing how to take an initial idea and frame it...

The early voice-of-customer research steps described in parts 10 through 12 will yield a tremendous rich set of data that will provide...

Okay time to get down to business and conduct the actual interviews.  By now we will have formulated the questions (see part 9: Designing...

In part 9 we defined a set of core questions we seek to answer to better understand if our preliminary customer value proposition and...

Our fictitious company Teknovantage has identified the core business hypothesis (losing tools on a job site is a big pain worth solving)...

As we discussed in Part  8 – “The Hypothesis Under Test”, our objective for conducting our VoC research is to gain insights into the...

We have covered a lot, perhaps more information than need but I wanted to demonstrate the flow of the process, starting with an...

Now that we have created an initial forecast in Part 6: Scoping the Opportunity, we should have a good handle on the scope of opportunity...

So how big of an opportunity is there for our product idea? Are we talking about a nice niche market maybe in the order of $100M or are...

I have found the business model canvas as described in the book Business Model Generation by  Osterwalder and Pigneur to be an extremely...

In our last blog – part 3 in our series – we applied design thinking to frame the overall business opportunity. Recall that there are...

In part 2 of our innovation saga Teknovantage innovation team identified what appears to be a promising opportunity but they also realize...

In our last blog installment (Monday, April 2, 2012)> our development team used the Jobs-to-be-done marketing lens in reverse order to...

A lot of development teams I work with start out with an interesting technology idea but get stuck on how to transform the technology...