What Business Are You In?
Is your NPD Team Cathedral Builders or Bricklayers?
Looking Across Conventional Boundaries of Competition to Find a Blue Ocean
Finding Your Blue Ocean Using Jobs-To-Be-Done Marketing Lens
Got Too Many “Me-Too” Products? Time to Take a Dive Into a Blue Ocean
Five Top Reasons Why New Products Fail and Remedies to Alleviate Failure
Putting Theory Into Practice Part 14: Final Thoughts on Great Idea or Solution Looking For A Problem
Putting Theory Into Practice Part 13: Organizing and Analyzing the Data
Putting Theory Into Practice Part 12: The Interviews
Putting Theory Into Practice Part 11: Creating a Customer Visit Matrix
Putting Theory Into Practice Part 10: Testing the Key Assumptions with VoC
Putting Theory Into Practice Part 9: Designing the VoC Research
Putting Theory Into Practice Part 8: The Hypotheses Under Test
Putting Theory Into Practice Part 7: Identifying Key Assumptions Upfront
Putting Theory Into Practice Part 6: Scoping the Opportunity
Putting Theory Into Practice Part 5: What’s the Business Model?
Putting Theory Into Practice Part 4: Defining a Business Model and Identifying Key Assumptions
Putting Theory Into Practice Part 3: What we know and don’t know – framing the opportunity
Putting Theory Into Practice Part 2: Expanding and Developing the Business Hypothesis
Putting Theory Into Practice – An Example of Creating a Business Hypothesis – Part 1