top of page
Search
kmcgourty2
Dec 24, 20122 min read
My 10 Favorite Innovation Quotes – Plus 1 – For Your Holiday Cheers!
As 2012 comes to a close, I thought it would be fun to find and share 10 of my favorite quotes on innovation. It turns out that narrowing...
3 views0 comments
kmcgourty2
Dec 18, 20124 min read
Has Your Internal Innovation Efforts Lost Steam? Perhaps It’s Time To Look At Open Innovation
Last week I attended open2012 inaugural event at the Computer History Museum in Mt. View Ca. The opening speaker was Michael Docherty,...
2 views0 comments
kmcgourty2
Dec 10, 20124 min read
Understanding Product Economics To Improve New Product Development Success
The core concept of product economics is very straight forward and simple to understand: Develop and market products and services that...
20 views0 comments
kmcgourty2
Dec 3, 20124 min read
In Pursuit Of The Ideal Product With Lean Product Development Principles
How close to the “ideal” product development process does your NPD system approach? Where the output of your development process...
16 views0 comments
kmcgourty2
Nov 27, 20124 min read
What Walt Disney Taught Us About Innovation
I had an opportunity to visit the Walt Disney Museum in San Francisco this weekend and came away with a much greater appreciation of...
2 views0 comments
kmcgourty2
Nov 19, 20123 min read
What Is Value Worth and What Price Are You Willing To Pay For It?
Customer value is the essential ingredient to creating successful new products. It is also the central theme of lean product development:...
4 views0 comments
kmcgourty2
Nov 13, 20124 min read
What The Heck Should We Call The Great New Product We Are About To Launch?
Are you getting close to launching your great new product but are struggling to come up with a name? Or maybe it’s early on in the...
6 views0 comments
kmcgourty2
Nov 5, 20123 min read
Where Did Our Entrepreneurial Spirit Go? Why Me-Too Products Dominate Our New Prouduct Developoment
Does it seem like nothing new or bold has come out of your new product development pipeline lately? All that seems to emerge are “safe...
3 views0 comments
kmcgourty2
Oct 30, 20124 min read
Why is it that there is never time to do it right, but always time to do it over?
One of Murphy’s laws that crops up all too often in product development goes something like this: “ There is never time to do it right,...
145 views0 comments
kmcgourty2
Oct 23, 20124 min read
Nothing Scales When Sales Directs New Product Development Activities
I bet your best sales people are customer oriented and know that the best way to get a sale is to understand what a prospect’s needs are,...
3 views0 comments
kmcgourty2
Oct 15, 20123 min read
Are “Zombie” Projects Haunting Your NPD Portfolio?
You know these projects, every company has them. The product idea that keeps showing up on your NPD portfolio, despite having been...
13 views0 comments
kmcgourty2
Oct 8, 20124 min read
What’s In Your Development Queue? Why Over Taxing Your NPD Resources Is Hurting Your Bottom Line
Full utilization of development capacity is good, right? After all, under capacity is waste, right? So perhaps it makes sense to fully...
5 views0 comments
kmcgourty2
Oct 1, 20124 min read
Maybe Sales is Struggling Because Your Marketing & NPD Execution Strategy is Broken
I believe it was Thomas Watson Sr. who coined the phrase “NOTHING HAPPENS UNTIL A SALE IS MADE!” (Thomas Watson Sr. was president of...
7 views0 comments
kmcgourty2
Sep 24, 20123 min read
What Does Victory Look Like To You Three Years From Now?
It’s really hard to create a bright new future when we don’t have a strong vision of what a desirable future looks like. When we lack a...
8 views0 comments
kmcgourty2
Sep 17, 20124 min read
It seemed like a great product idea, so why aren’t they buying it?
At the beginning of the product development cycle, everyone around the management table agreed that this new product idea, possibly...
4 views0 comments
kmcgourty2
Sep 10, 20124 min read
What Percentage of Sales Should New Product Launches From the Last 3 Years Represent?
Are you achieving more than 30% of sales from new products launched in the previous three years? If so, congratulations. Your company is...
1,483 views0 comments
kmcgourty2
Sep 3, 20124 min read
Got too many ideas, too few resources and deadlines keep slipping into the future?
Do you have lots of ideas, but not enough resources to act on all of them, and no consistent way to select the best ideas? Projects keep...
3 views0 comments
kmcgourty2
Aug 28, 20123 min read
Ten Tell-Tale Signs Your Innovation and Growth Engine Needs a Tune Up
How effective is your innovation and new product development growth engine? Is it firing on all cylinders or sputtering? Do any of these...
2 views0 comments
kmcgourty2
Aug 21, 20123 min read
Success by Design: Cost of Product Development vs. Movie Production
A major issue encountered in every new product development is the non-recurring development expense (NRE) required to develop a new...
4 views0 comments
kmcgourty2
Aug 20, 20123 min read
Is First Mover the Best Strategy or “Is It Easier to Run From Behind?”
Seems the old sage Theodore Levitt was right when he stated in his article Marketing Myopia “In truth, there is no such thing as a growth...
4 views0 comments
bottom of page