Not All Innovations Are Created Equally: Therefore Don’t Treat Them Equally
In last week’s article we talked about achieving balance both in creating an innovation process that balances creativity with structure,...
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kmcgourty2
May 14, 20134 min read
Innovation Doesn’t Happen In a Vacuum. It Needs Management Direction, Structure and Resources To Thr
A lot of companies trying to break out of the “me-too” product doldrums start their innovation process by getting a bunch of people...
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kmcgourty2
May 7, 20134 min read
Why Brainstorming Often Delivers Ho-Hum Ideas and What You Can Do To Improve Your Results
I have seen a lot of innovation initiatives get started by bringing together a whole bunch of people from inside a company to...
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kmcgourty2
Apr 29, 20134 min read
All Great New Products Start Off as a Good Idea. But No Great Product Starts Off as a Bad Idea
I have been spending a lot of my time recently working on a winery business with my partners down in Paso Robles and Ukiah. We are really...
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kmcgourty2
Apr 24, 20134 min read
How Much Risk Is In Your New Product Development Portfolio?
Developing and launching innovative new products is a risky business. Even with an abundance of innovation literature and know-how,...
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kmcgourty2
Apr 11, 20135 min read
Is Your Market Segmentation Strategy Fueling or Starving Your Innovation and NPD Growth Engine?
Market segmentation is one of the most critical decision a company makes in planning its overall strategy to achieve its growth goals....
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kmcgourty2
Apr 1, 20134 min read
Design Thinking and Jobs-To-Be-Done Innovation Method Intersect To Create Winning New Products
I had the opportunity to hear Yves Behar (founder of Fuseproject) and Tim Brown (CEO and president of IDEO) talk about design thinking...
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kmcgourty2
Mar 25, 20134 min read
To Innovate Take Off Your Product Oriented Blinders and See The World Through A Jobs-To-Be-Done Mark
Last week in my article “Are Your Innovation Search Lights Ready For Exploration?,” I talked about why companies have difficulty seeing...
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kmcgourty2
Mar 19, 20134 min read
Are Your Innovation Search Lights Ready For Exploration?
Sometimes companies have a difficult time innovating because they can’t see beyond their current field of view. They see their markets...
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kmcgourty2
Mar 11, 20133 min read
Why Open Innovation Accelerates Ideas to Profits
In the movie Goldfinger, M asks James Bond “what do you know about gold?” Bond replies with “I know it when I see it.” (the original...
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kmcgourty2
Mar 5, 20134 min read
How Diversity Helps You Innovate More Effectively
I would be very surprised to learn that your company’s new product development teams aren’t multi-functional. After all, NPD is a team...
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kmcgourty2
Feb 25, 20134 min read
Mapping The Jobs-To-Be-Done Opportunity Index Onto Kano
Last week’s article we talked about how to use opportunity index scores to identify important underserved outcomes that represent real...
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kmcgourty2
Feb 19, 20134 min read
Opportunity Scores Provide Insight Into Creating Successful New Products
The opportunity algorithm discussed in last week’s article, provides a systematic method to rank and prioritize desired outcomes with the...
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kmcgourty2
Feb 11, 20133 min read
Want To Launch a Steady Stream of Successful New Products?
Then Address Important And Underserved Outcomes – Here’s How The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from...
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kmcgourty2
Feb 4, 20133 min read
Understanding Desired Outcomes Customers Want In Doing A Job
Recall from a previous article that a job is a “task, objective or goal a person or organization is trying to accomplish or a problem...
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kmcgourty2
Jan 28, 20134 min read
Mapping Out The Steps Involved In Executing A Job Leads To Deeper Insight
In our previous article on “How to Craft A Job Statement,” we covered the concept of job trees, job chains, and ancillary jobs. Recall...
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kmcgourty2
Jan 22, 20134 min read
How to Craft a Job Statement
In last week’s article, we defined a “job” as a task, objective, or a goal a person or organization is trying to accomplish, or a problem...
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kmcgourty2
Jan 14, 20134 min read
Discovering New Opportunities Using The Jobs-To-Be-Done Marketing Lens
News flash: People don’t buy products, they hire solutions to solve important problems. Think about the last time you bought a...
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kmcgourty2
Jan 7, 20134 min read
Revving Up Your Innovation and New Product Development Engine With After Action Reviews
It’s the start of a new year and time for us to rev up our innovation and new product development (NPD) engines. To get your NPD engine...
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kmcgourty2
Jan 3, 20133 min read
Is it best for OEM customers to use a one-stop shop (design thru mfg) vs. a separate designer and ma
A firm looking for help with the development of a new product asked: “Is it best for OEM customers to use a one-stop shop (design thru...
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