My Top Ten 2013 Favorite Quotes On Innovation and Design

Diffusion Of Innovation Revisited – A Great Idea or Solution Looking For A Problem?

Using Jobs-To-Be-Done To Define Important Attributes to Build a QFD House of Quality

Don’t Confuse Motion With Progress

Taking the Guess Work and Risk Out of Innovation

How To Determine If a Job Is Important and Underserved

What job (or jobs) should a development team innovate around?

Product Orientation Leads To Red Ocean Battles – Whereas a “Jobs” Orientation Leads To B

Finding Blue Oceans With Jobs-To-Be-Done Opportunity Scores

Using Opportunity Scores To Define and Create Differentiated Products Customers Want

Underserved and Overserved Outcomes Provides the Guidepost to Innovate Around

Outcome statements define the customer’s success metrics at every step of a job

Creating Job Maps to Gain Insight Into Customer Pain Points

Constructing a “job statement” to focus innovation

Understanding Circumstances, Constraints and Barriers People Face in Getting Their Jobs Done

Job Success is Measured by the Outcomes Job-Executors Want and Expect

Core Jobs Are Stable and Provide a Focal Point for Innovation

People “Hire” Products To Get Important Jobs Done

Did you know 89% of product failures are caused by nontechnical issues?

Simple and eloquent design is the ticket to success – but how?