Wow, it’s hard to believe 2013 has come to a close. Seems like each year is getting shorter and shorter. It’s a sign of the times we live...

I have been blogging on innovation and new product development now for a better part of five years sharing with you the things I have...

I was looking through my library of NPD books the other day and happened to open a chapter on Quality Function Deployment (QFD). I am...

There are a lot of reasons why companies struggle with product development cycle times. Sometimes NPD teams simply underestimate how long...

In conducting the jobs-to-be-done research phase, we will collect a tremendous amount of data on the important jobs customers want to get...

In our last article, we discussed how to formulate job-statements based on your current product and technology capabilities by asking the...

The jobs-to-be-done  (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the...

A major challenge companies have, especially successful companies paradoxically, is the propensity to become focused on the...

Blue ocean and jobs-to-be-done are complementary frameworks and go hand-in-hand. In blue ocean, our goal is to define a unique market...

Last week’s article, “Underserved and Overserved Outcomes Provides the Guidepost to Innovate Around,” we learned how to use the...

In our last article, Outcome Statements Define the Customer’s Success Metrics …,” we explored how to take raw qualitative data from our...

The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from identifying and prioritizing a set of desired outcomes a customer...

In our previous article, “Constructing a “job statement” to focus innovation,” we discovered that all jobs are made up of discrete...

A job statement is used to describe and frame a job-to-be-done (J2BD).  A job statement should explain: Who has the job, also known as...

Circumstances, constraints and barriers define the context and challenges customers face in executing their jobs to go from their present...

When people execute a job (the job executor), they have specific outcomes and results they want and expect. For example, when doing the...

A central concept of jobs-to-be-done (J2BD) innovation theory is that “core” jobs are stable overtime. These are jobs that are both...

People don’t buy products, they “hire” solutions to solve important problems. Think about the last time you bought a product, maybe new...

According to Dr. Robert Cooper, (Winning at New Products) a recognized thought leader in new product development, identified that only...

One of the biggest mistakes I see high-tech companies make is to over feature their products with the thought that more is better. I am...