Developing and launching innovative new products is inherently risky. No true new idea is fully formed from the start. You simply will...

Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather...

Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is...

In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...

In my previous articles (constructing a job statement, alternative job statement construct) I provided two job statement constructs we...

In my last article, I presented a “job-statement” construct that defines specific jobs that people want to get done. Recall that a job...

In my last article, we examined traveling locally from point A to point B as a “job-to-be-done.” On the surface, traveling from point A...

Long ago, Peter Drucker famously said: “… the purpose of business is to create a customer, the business enterprise has two–and only...

At long last, “The Innovator’s Playbook: How To Discover and Transform Great Ideas Into Breakthrough New Products” is now available on...

In a world of relentless competition and technology advancements, the only constant a business can be assured of is change itself. The...

In my last article I explored Clayton Christensen’s Disruption Theory as a viable market entry strategy. Recall that disruption theory...

Up here in the Silicon Valley, a favorite play for startups is the disruption play. Just about every week, the Silicon Valley and San...

Once upon a time, Dell Computer stood tall as one of the most successful and innovative tech companies ever. Michael Dell started the...

There are four growth strategies based on the jobs-to-be-done innovation framework companies can pursue to achieve predictable growth and...

Each year I make it a point to collect quotes that either got my noodle working and/or gave me a good chuckle. Though it was hard to...

I read an interesting article in the November 7, 2014 issue of the San Francisco Business Times called “Business Puts On Its Wearbles.”...

In my last article, we talked about “jobs” having both a functional and an emotional dimension to it. We examined how a photographer can...

In his HBR article “Marketing Malpractice: The Cause and the Cure,” Clayton Christensen identified that the marketer’s task is to...

If you have been following the “jobs-to-be-done” innovation framework, chances are you have heard this famous line Theodore Levitt wrote...

Unless you have been asleep under a tree lately, no doubt you heard about Apple’s new product launches: The iPhone 6, 6 Plus, and the...