blog | iNPD Center, Inc

Choose The Right Development Strategy Based On Where You Are In The Knowledge Funnel

kmcgourty2

Oct 8, 20155 min read

Choose The Right Development Strategy Based On Where You Are In The Knowledge Funnel

Developing and launching innovative new products is inherently risky. No true new idea is fully formed from the start. You simply will...

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Designing a Reliable, Adaptable, and Flexible Innovation Offense

kmcgourty2

Sep 1, 20154 min read

Designing a Reliable, Adaptable, and Flexible Innovation Offense

Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather...

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kmcgourty2

Jul 14, 20153 min read

Want To Play the Game of Innovation For the Long-Haul?

Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is...

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I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?

kmcgourty2

Jun 23, 20154 min read

I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?

In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...

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Pick Your Spot to Compete and Win by Scoping the Total Job-To-Be-Done

kmcgourty2

Jun 4, 20154 min read

Pick Your Spot to Compete and Win by Scoping the Total Job-To-Be-Done

In my previous articles (constructing a job statement, alternative job statement construct) I provided two job statement constructs we...

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kmcgourty2

May 19, 20154 min read

An Alternative Job Statement Construct To Further Your Discovery Of Important Jobs People Want Done

In my last article, I presented a “job-statement” construct that defines specific jobs that people want to get done. Recall that a job...

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kmcgourty2

May 5, 20155 min read

How You Define The Job-To-Be-Done Can Make The Difference Between “Me-To” Products And Breakthrough

In my last article, we examined traveling locally from point A to point B as a “job-to-be-done.” On the surface, traveling from point A...

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Create Compelling Customer Value Propositions By Understanding Important Jobs People Want To Get Don

kmcgourty2

Apr 7, 20154 min read

Create Compelling Customer Value Propositions By Understanding Important Jobs People Want To Get Don

Long ago, Peter Drucker famously said: “… the purpose of business is to create a customer, the business enterprise has two–and only...

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kmcgourty2

Mar 24, 20152 min read

The Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Produ

At long last, “The Innovator’s Playbook: How To Discover and Transform Great Ideas Into Breakthrough New Products” is now available on...

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Playing the Game of Innovation To Win – Defining Innovation Options

kmcgourty2

Mar 17, 20153 min read

Playing the Game of Innovation To Win – Defining Innovation Options

In a world of relentless competition and technology advancements, the only constant a business can be assured of is change itself. The...

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kmcgourty2

Feb 16, 20155 min read

Why Disruption Isn’t The Only Play In The Book When It Comes To New Innovations

In my last article I explored Clayton Christensen’s Disruption Theory as a viable market entry strategy. Recall that disruption theory...

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Playing the Game of Innovation to Win: The Disruption Play

kmcgourty2

Feb 3, 20154 min read

Playing the Game of Innovation to Win: The Disruption Play

Up here in the Silicon Valley, a favorite play for startups is the disruption play. Just about every week, the Silicon Valley and San...

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kmcgourty2

Jan 27, 20154 min read

How Did Dell Create Its Breakthrough Success?

Once upon a time, Dell Computer stood tall as one of the most successful and innovative tech companies ever. Michael Dell started the...

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Four Growth Strategies Every Innovator Should Have In Their Playbook

kmcgourty2

Jan 15, 20155 min read

Four Growth Strategies Every Innovator Should Have In Their Playbook

There are four growth strategies based on the jobs-to-be-done innovation framework companies can pursue to achieve predictable growth and...

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kmcgourty2

Dec 15, 20143 min read

My 2014 End Of Year Top 10 + 1 Favorite Quotes On Innovation and Success

Each year I make it a point to collect quotes that either got my noodle working and/or gave me a good chuckle. Though it was hard to...

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kmcgourty2

Nov 13, 20144 min read

Shaping the Future of Work by Freeing the Hands of Workers

I read an interesting article in the November 7, 2014 issue of the San Francisco Business Times called “Business Puts On Its Wearbles.”...

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kmcgourty2

Nov 5, 20144 min read

Look at the entire jobs-to-be-done job tree to create new value and topline growth

In my last article, we talked about “jobs” having both a functional and an emotional dimension to it. We examined how a photographer can...

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kmcgourty2

Oct 28, 20143 min read

Thinking Strategically About Important Jobs People Need To Get Done

In his HBR article “Marketing Malpractice: The Cause and the Cure,” Clayton Christensen identified that the marketer’s task is to...

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What Important Jobs Do Customers Hire Your Products To Get Done?

kmcgourty2

Oct 9, 20144 min read

What Important Jobs Do Customers Hire Your Products To Get Done?

If you have been following the “jobs-to-be-done” innovation framework, chances are you have heard this famous line Theodore Levitt wrote...

6 views0 comments

kmcgourty2

Sep 18, 20144 min read

iWatch: Apple’s next breakthrough products or a solution looking for a problem?

Unless you have been asleep under a tree lately, no doubt you heard about Apple’s new product launches: The iPhone 6, 6 Plus, and the...

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