Category archives

Category Archives: Voice of Customer

Taking the Guess Work and Risk Out of Innovation

In conducting the jobs-to-be-done research phase, we will collect a tremendous amount of data on the important jobs customers want to get done, and how satisfied they are … Continue reading

Posted in Front End of Innovation, Jobs To Be Done, New Product Development, Voice of Customer | Leave a comment

How To Determine If a Job Is Important and Underserved

In our last article, we discussed how to formulate job-statements based on your current product and technology capabilities by asking the fundamental question: “why do customers hire our … Continue reading

Posted in Jobs To Be Done, New Product Development, Voice of Customer | 2 Comments

What job (or jobs) should a development team innovate around?

The jobs-to-be-done  (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the job done  – or they aren’t aware yet … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, Jobs To Be Done, New Product Development, Strategy, Voice of Customer | 1 Comment

Using Opportunity Scores To Define and Create Differentiated Products Customers Want

Last week’s article, “Underserved and Overserved Outcomes Provides the Guidepost to Innovate Around,” we learned how to use the Opportunity Algorithm to rank and prioritize desired outcomes.  When … Continue reading

Posted in Front End of Innovation, Jobs To Be Done, Strategy, Voice of Customer | 1 Comment

Outcome statements define the customer’s success metrics at every step of a job

The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from identifying and prioritizing a set of desired outcomes a customer wants to achieve in executing his job. Recall … Continue reading

Posted in Jobs To Be Done, New Product Development, Voice of Customer | 2 Comments

Job Success is Measured by the Outcomes Job-Executors Want and Expect

When people execute a job (the job executor), they have specific outcomes and results they want and expect. For example, when doing the job of mowing the lawn, … Continue reading

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Why Open Innovation Accelerates Ideas to Profits

In the movie Goldfinger,  M asks James Bond “what do you know about gold?”  Bond replies with “I know it when I see it.”  (the original expression was … Continue reading

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Mapping The Jobs-To-Be-Done Opportunity Index Onto Kano

Last week’s article we talked about how to use opportunity index scores to identify important underserved outcomes that represent real innovation opportunities as well as identifying overserved outcomes … Continue reading

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Want To Launch a Steady Stream of Successful New Products?

Then Address Important And Underserved Outcomes – Here’s How The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from identifying and prioritizing a set of desired outcomes a … Continue reading

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Has Your Internal Innovation Efforts Lost Steam? Perhaps It’s Time To Look At Open Innovation

Last week I attended open2012 inaugural event at the Computer History Museum in Mt. View Ca. The opening speaker was Michael Docherty, CEO of Venture2 Inc. Early on … Continue reading

Posted in New Product Development, Strategy, Voice of Customer | Leave a comment

The Innovator’s Playbook

Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator's Playbook

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.
 

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