Category Archives: Voice of Customer
In conducting the jobs-to-be-done research phase, we will collect a tremendous amount of data on the important jobs customers want to get done, and how satisfied they are … Continue reading
In our last article, we discussed how to formulate job-statements based on your current product and technology capabilities by asking the fundamental question: “why do customers hire our … Continue reading
The jobs-to-be-done (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the job done – or they aren’t aware yet … Continue reading
Last week’s article, “Underserved and Overserved Outcomes Provides the Guidepost to Innovate Around,” we learned how to use the Opportunity Algorithm to rank and prioritize desired outcomes. When … Continue reading
The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from identifying and prioritizing a set of desired outcomes a customer wants to achieve in executing his job. Recall … Continue reading
When people execute a job (the job executor), they have specific outcomes and results they want and expect. For example, when doing the job of mowing the lawn, … Continue reading
In the movie Goldfinger, M asks James Bond “what do you know about gold?” Bond replies with “I know it when I see it.” (the original expression was … Continue reading
Last week’s article we talked about how to use opportunity index scores to identify important underserved outcomes that represent real innovation opportunities as well as identifying overserved outcomes … Continue reading
Then Address Important And Underserved Outcomes – Here’s How The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from identifying and prioritizing a set of desired outcomes a … Continue reading
Last week I attended open2012 inaugural event at the Computer History Museum in Mt. View Ca. The opening speaker was Michael Docherty, CEO of Venture2 Inc. Early on … Continue reading