Category archives

Category Archives: Teams and Culture

Time-To-Market Matters – But Time-To-Profit Is The Real Objective

Accelerating the time it takes to identify and transform a great idea into a successful new product should be on top of your list to improve your competitiveness. … Continue reading

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Don’t Confuse Motion With Progress

There are a lot of reasons why companies struggle with product development cycle times. Sometimes NPD teams simply underestimate how long it really takes to commercialize a new … Continue reading

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How Diversity Helps You Innovate More Effectively

I would be very surprised to learn that your company’s new product development teams aren’t multi-functional. After all, NPD is a team sport requiring many different players to … Continue reading

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Why is it that there is never time to do it right, but always time to do it over?

One of Murphy’s laws that crops up all too often in product development goes something like this: “ There is never time to do it right, but always … Continue reading

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Nothing Scales When Sales Directs New Product Development Activities

I bet your best sales people are customer oriented and know that the best way to get a sale is to understand what a prospect’s needs are, and … Continue reading

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Maybe Sales is Struggling Because Your Marketing & NPD Execution Strategy is Broken

I believe it was Thomas Watson Sr. who coined the phrase “NOTHING HAPPENS UNTIL A SALE IS MADE!” (Thomas Watson Sr. was president of International Business Machines (IBM) … Continue reading

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Is your NPD Team Cathedral Builders or Bricklayers?

I have always liked the story of the three bricklayers and how it applies to new product development teams. The story goes something like this: Once there were … Continue reading

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The Innovator’s Playbook

Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator's Playbook

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.
 

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