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Category Archives: Strategy

Strategy Needs to Evolve to Meet the Challenges of a Changing Environment

Imagine you are the quarterback in the big game, and you find your team down 17 to 0, with 8 minutes remaining in the game. Your game plan … Continue reading

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The Reports of Strategic Planning’s Death Is Greatly Exaggerated

When I read management articles about the death of strategic planning, I am reminded by the quote Mark Twain quipped after hearing a major American newspaper printed his … Continue reading

Posted in Front End of Innovation, Strategy | Comments Off on The Reports of Strategic Planning’s Death Is Greatly Exaggerated

Why Breakthrough Ideas Often Never See the Light of Day

A common ailment of new product development is the inability of companies to kill off projects that no longer demonstrate economic viability. The reason it’s so hard to … Continue reading

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Creating a Competitive Advantage Requires a Reformulation of Your Strategic Playbook

In a fast pace competitive environment where change is the only real constant, how does a business build and maintain a competitive edge?  How does it consistently win … Continue reading

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Identify “Strategic Possibilities” Using the Jobs-To-Be-Done Opportunity Matrix

In my last article, “Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory,” I presented the “jobs-to-be-done  (J2BD) opportunity matrix” as a conceptual model we can use to … Continue reading

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Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory

All successful companies have a clear strategic direction of where to play (their target market) and how to win (their unique value proposition).  Often times their competitive strategy … Continue reading

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Designing a Reliable, Adaptable, and Flexible Innovation Offense

Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather innovative new products that help … Continue reading

Posted in Discovery Driven Design, Jobs To Be Done, New Product Development, Strategy | Leave a comment

Want To Play the Game of Innovation For the Long-Haul?

Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is simple: help people get important jobs done better … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, Jobs To Be Done, Strategy | 1 Comment

I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?

In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a primary job. The purpose … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, Jobs To Be Done, New Product Development, Strategy | 1 Comment

Pick Your Spot to Compete and Win by Scoping the Total Job-To-Be-Done

In my previous articles (constructing a job statement, alternative job statement construct) I provided two job statement constructs we can use to define a job or set of … Continue reading

Posted in Jobs To Be Done, New Product Development, Strategy | 1 Comment

The Innovator’s Playbook

Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator's Playbook

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.
 

Download a Preview Copy of the Innovator's Playbook  

Also available on Amazon in hard copy and Kindle versions

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