Category Archives: Strategy
I recently joined Mike Smart Founder and Principal Consultant at Egress Solutions on a webinar to discuss the need and challenges middle market companies face in launching innovative … Continue reading
Imagine you are the quarterback in the big game, and you find your team down 17 to 0, with 8 minutes remaining in the game. Your game plan … Continue reading
When I read management articles about the death of strategic planning, I am reminded by the quote Mark Twain quipped after hearing a major American newspaper printed his … Continue reading
A common ailment of new product development is the inability of companies to kill off projects that no longer demonstrate economic viability. The reason it’s so hard to … Continue reading
In a fast pace competitive environment where change is the only real constant, how does a business build and maintain a competitive edge? How does it consistently win … Continue reading
In my last article, “Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory,” I presented the “jobs-to-be-done (J2BD) opportunity matrix” as a conceptual model we can use to … Continue reading
All successful companies have a clear strategic direction of where to play (their target market) and how to win (their unique value proposition). Often times their competitive strategy … Continue reading
Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather innovative new products that help … Continue reading
Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is simple: help people get important jobs done better … Continue reading
In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a primary job. The purpose … Continue reading