kmcgourty2Mar 26, 20143 minPlaying the Game of Innovation SeriouslyI attended the Silicon Valley Product Camp last weekend and had an opportunity to meet with product management professionals, both...
kmcgourty2Mar 11, 20144 minCompete to Win By Designing A Jobs-To-Be-Done Innovator’s PlaybookThe Jobs-To-Be-Done (J2BD) innovation framework provides the structure and a repeatable process to dive deeply into a customer’s problem...
kmcgourty2Feb 25, 20143 minThe Balancing Act Between Desirability, Feasibility and Viability Separates Winners from LosersWhat makes a product successful in the market place? What are the predictable indicators that a concept has the “right stuff” to be a...
kmcgourty2Feb 17, 20144 minWhy Game Changing Concepts Don’t Always SucceedI worked with a tech company, let’s call them Technovation, who had created what appeared to be on paper, a game changing new product....