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Category Archives: New Product Development

Choose The Right Development Strategy Based On Where You Are In The Knowledge Funnel

Developing and launching innovative new products is inherently risky. No true new idea is fully formed from the start. You simply will not know what you don’t know, … Continue reading

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Designing a Reliable, Adaptable, and Flexible Innovation Offense

Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather innovative new products that help … Continue reading

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I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?

In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a primary job. The purpose … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, Jobs To Be Done, New Product Development, Strategy | 1 Comment

Pick Your Spot to Compete and Win by Scoping the Total Job-To-Be-Done

In my previous articles (constructing a job statement, alternative job statement construct) I provided two job statement constructs we can use to define a job or set of … Continue reading

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An Alternative Job Statement Construct To Further Your Discovery Of Important Jobs People Want Done

In my last article, I presented a “job-statement” construct that defines specific jobs that people want to get done. Recall that a job statement captures the essence of … Continue reading

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How You Define The Job-To-Be-Done Can Make The Difference Between “Me-To” Products And Breakthrough Innovations

In my last article, we examined traveling locally from point A to point B as a “job-to-be-done.” On the surface, traveling from point A to B represents a … Continue reading

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Create Compelling Customer Value Propositions By Understanding Important Jobs People Want To Get Done

Long ago, Peter Drucker famously said: “… the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing … Continue reading

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The Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Products

At long last, “The Innovator’s Playbook: How To Discover and Transform Great Ideas Into Breakthrough New Products” is now available on Amazon. The Innovator’s Playbook provides an innovation … Continue reading

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Playing the Game of Innovation To Win – Defining Innovation Options

In a world of relentless competition and technology advancements, the only constant a business can be assured of is change itself. The playing field we once enjoyed competing … Continue reading

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Why Disruption Isn’t The Only Play In The Book When It Comes To New Innovations

In my last article I explored Clayton Christensen’s Disruption Theory as a viable market entry strategy. Recall that disruption theory predicts that for an upstart to compete successfully … Continue reading

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The Innovator’s Playbook

Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator's Playbook

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.
 

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