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Category Archives: Lean Product Development

Time-To-Market Matters – But Time-To-Profit Is The Real Objective

Accelerating the time it takes to identify and transform a great idea into a successful new product should be on top of your list to improve your competitiveness. … Continue reading

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Don’t Confuse Motion With Progress

There are a lot of reasons why companies struggle with product development cycle times. Sometimes NPD teams simply underestimate how long it really takes to commercialize a new … Continue reading

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Simple and eloquent design is the ticket to success – but how?

One of the biggest mistakes I see high-tech companies make is to over feature their products with the thought that more is better. I am here to tell … Continue reading

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In Pursuit Of The Ideal Product With Lean Product Development Principles

How close to the “ideal” product development process does your NPD system approach? Where the output of your development process consistently delivers “ideal” products on time and on … Continue reading

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The Innovator’s Playbook

Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator's Playbook

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.
 

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