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Category Archives: New Product Development

Rethinking the Christmas Tree – the Never-Green Holiday Tree is Born

So it’s Christmas time and once again I find myself wondering why do I need to put up a Christmas tree anyway?  What’s the purpose or job-to-be-done?  Why … Continue reading

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Want to Improve Your Innovation Results? Then Approach Innovation as a System

A colleague of mine pointed out to me: “Every business is perfectly designed to produce the results it is producing.” What a profound statement!. As I started to … Continue reading

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Creating the Next Big Thing for Middle Market Companies

I recently joined Mike Smart Founder and Principal Consultant at Egress Solutions on a webinar  to discuss the need and challenges middle market companies face in launching innovative … Continue reading

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The Balancing Act Between Deliberate and Emergent Strategy

In my previous article, The Reports of Strategic Planning’s Death Is Greatly Exaggerated, we discussed why top-down (deliberate/intended) strategy or bottom-up (emergent) strategy taken at extremes, doesn’t work. … Continue reading

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Why Breakthrough Ideas Often Never See the Light of Day

A common ailment of new product development is the inability of companies to kill off projects that no longer demonstrate economic viability. The reason it’s so hard to … Continue reading

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Identify “Strategic Possibilities” Using the Jobs-To-Be-Done Opportunity Matrix

In my last article, “Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory,” I presented the “jobs-to-be-done  (J2BD) opportunity matrix” as a conceptual model we can use to … Continue reading

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Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory

All successful companies have a clear strategic direction of where to play (their target market) and how to win (their unique value proposition).  Often times their competitive strategy … Continue reading

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Great Ideas Are the Fuel of Successful Innovation

Coming up with great ideas must be a priority for companies who want to launch a continuous stream of successful new products. The better the ideas, the more … Continue reading

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2015 End of Year Quotes to Noodle

Hard to believe, but 2015 is almost over At the end of each year, I like to post my favorite quotes I come across that either inspired me, … Continue reading

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“i-watch” form the sidelines: a great idea or too little too soon?

Dick Tracy was wearing a “smartwatch” way back in 1946. So the idea of a smartwatch is nothing new, at least not in the imagination of Chester Gould, … Continue reading

Posted in Diffusion of Innovation, Jobs To Be Done, New Product Development | 1 Comment

The Innovator’s Playbook

Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator's Playbook

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.
 

Download a Preview Copy of the Innovator's Playbook  

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