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Category Archives: New Product Development

The Balancing Act Between Deliberate and Emergent Strategy

In my previous article, The Reports of Strategic Planning’s Death Is Greatly Exaggerated, we discussed why top-down (deliberate/intended) strategy or bottom-up (emergent) strategy taken at extremes, doesn’t work. … Continue reading

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Why Breakthrough Ideas Often Never See the Light of Day

A common ailment of new product development is the inability of companies to kill off projects that no longer demonstrate economic viability. The reason it’s so hard to … Continue reading

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Identify “Strategic Possibilities” Using the Jobs-To-Be-Done Opportunity Matrix

In my last article, “Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory,” I presented the “jobs-to-be-done  (J2BD) opportunity matrix” as a conceptual model we can use to … Continue reading

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Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory

All successful companies have a clear strategic direction of where to play (their target market) and how to win (their unique value proposition).  Often times their competitive strategy … Continue reading

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Great Ideas Are the Fuel of Successful Innovation

Coming up with great ideas must be a priority for companies who want to launch a continuous stream of successful new products. The better the ideas, the more … Continue reading

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2015 End of Year Quotes to Noodle

Hard to believe, but 2015 is almost over At the end of each year, I like to post my favorite quotes I come across that either inspired me, … Continue reading

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“i-watch” form the sidelines: a great idea or too little too soon?

Dick Tracy was wearing a “smartwatch” way back in 1946. So the idea of a smartwatch is nothing new, at least not in the imagination of Chester Gould, … Continue reading

Posted in Diffusion of Innovation, Jobs To Be Done, New Product Development | 1 Comment

Choose The Right Development Strategy Based On Where You Are In The Knowledge Funnel

Developing and launching innovative new products is inherently risky. No true new idea is fully formed from the start. You simply will not know what you don’t know, … Continue reading

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Designing a Reliable, Adaptable, and Flexible Innovation Offense

Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather innovative new products that help … Continue reading

Posted in Discovery Driven Design, Jobs To Be Done, New Product Development, Strategy | Leave a comment

I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?

In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a primary job. The purpose … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, Jobs To Be Done, New Product Development, Strategy | 1 Comment

The Innovator’s Playbook

Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator's Playbook

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.
 

Download a Preview Copy of the Innovator's Playbook  

Also available on Amazon in hard copy and Kindle versions

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