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Category Archives: Jobs To Be Done

Creating a Competitive Advantage Requires a Reformulation of Your Strategic Playbook

In a fast pace competitive environment where change is the only real constant, how does a business build and maintain a competitive edge?  How does it consistently win … Continue reading

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Identify “Strategic Possibilities” Using the Jobs-To-Be-Done Opportunity Matrix

In my last article, “Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory,” I presented the “jobs-to-be-done  (J2BD) opportunity matrix” as a conceptual model we can use to … Continue reading

Posted in Jobs To Be Done, New Product Development, Strategy | Comments Off on Identify “Strategic Possibilities” Using the Jobs-To-Be-Done Opportunity Matrix

Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory

All successful companies have a clear strategic direction of where to play (their target market) and how to win (their unique value proposition).  Often times their competitive strategy … Continue reading

Posted in Jobs To Be Done, New Product Development, Strategy | Comments Off on Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory

The root cause of new product failures and a cure

Studies have shown that the failure rate for new products across most industries runs between 40% to 90% of the time. And most failures are due to non-technical … Continue reading

Posted in Diffusion of Innovation, Front End of Innovation, Jobs To Be Done | Leave a comment

“i-watch” form the sidelines: a great idea or too little too soon?

Dick Tracy was wearing a “smartwatch” way back in 1946. So the idea of a smartwatch is nothing new, at least not in the imagination of Chester Gould, … Continue reading

Posted in Diffusion of Innovation, Jobs To Be Done, New Product Development | 1 Comment

Designing a Reliable, Adaptable, and Flexible Innovation Offense

Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather innovative new products that help … Continue reading

Posted in Discovery Driven Design, Jobs To Be Done, New Product Development, Strategy | Leave a comment

Want To Play the Game of Innovation For the Long-Haul?

Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is simple: help people get important jobs done better … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, Jobs To Be Done, Strategy | 1 Comment

I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?

In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a primary job. The purpose … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, Jobs To Be Done, New Product Development, Strategy | 1 Comment

Pick Your Spot to Compete and Win by Scoping the Total Job-To-Be-Done

In my previous articles (constructing a job statement, alternative job statement construct) I provided two job statement constructs we can use to define a job or set of … Continue reading

Posted in Jobs To Be Done, New Product Development, Strategy | 1 Comment

How You Define The Job-To-Be-Done Can Make The Difference Between “Me-To” Products And Breakthrough Innovations

In my last article, we examined traveling locally from point A to point B as a “job-to-be-done.” On the surface, traveling from point A to B represents a … Continue reading

Posted in Jobs To Be Done, New Product Development | 3 Comments

The Innovator’s Playbook

Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator's Playbook

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.
 

Download a Preview Copy of the Innovator's Playbook  

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