Category archives

Category Archives: Front End of Innovation

early market adoption and diffusion of innovation

How to Know the Difference between a Great Idea or Solution Looking for a Problem

No matter how good a potential invention appears on paper and in the R&D lab, if it doesn’t fundamentally address a specific outcome or overcome a specific constraint … Continue reading

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Why Promising Bold Ideas Often Never See The Light of Day

By definition, a bold new idea is a departure from the status quo. It invokes fear and discomfort amongst the establishment. Bold ideas simply don’t fit the standard … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, Strategy | 1 Comment

Winning the Innovation and New Product Development Game

In our last article, we defined the first step in the innovator’s playbook is to set a direction based on the current jobs categories a company provides, future … Continue reading

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Why Do Successful Companies Fall Into the “Me-Too” Product Doldrums?

I have observed many companies who go form market leaders to market goats, despite an impressive technology and R&D capability. Once at the top of the innovator’s game, … Continue reading

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Formulating A Market Strategy Based on the Technology Adoption Lifecycle

In my last article on diffusion theory, I introduced you to the diffusion “S” curve and the diffusion “Bell” curve, better known as the “Technology Adoption Lifecycle” model. … Continue reading

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Taking the Guess Work and Risk Out of Innovation

In conducting the jobs-to-be-done research phase, we will collect a tremendous amount of data on the important jobs customers want to get done, and how satisfied they are … Continue reading

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What job (or jobs) should a development team innovate around?

The jobs-to-be-done  (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the job done  – or they aren’t aware yet … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, Jobs To Be Done, New Product Development, Strategy, Voice of Customer | 1 Comment

Finding Blue Oceans With Jobs-To-Be-Done Opportunity Scores

Blue ocean and jobs-to-be-done are complementary frameworks and go hand-in-hand. In blue ocean, our goal is to define a unique market space of untapped consumers where we can … Continue reading

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Using Opportunity Scores To Define and Create Differentiated Products Customers Want

Last week’s article, “Underserved and Overserved Outcomes Provides the Guidepost to Innovate Around,” we learned how to use the Opportunity Algorithm to rank and prioritize desired outcomes.  When … Continue reading

Posted in Front End of Innovation, Jobs To Be Done, Strategy, Voice of Customer | 1 Comment

Constructing a “job statement” to focus innovation

A job statement is used to describe and frame a job-to-be-done (J2BD).  A job statement should explain: Who has the job, also known as the Job Executor What … Continue reading

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The Innovator’s Playbook

Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator's Playbook

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.
 

Download a Preview Copy of the Innovator's Playbook  

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