Category archives
Category Archives: Front End of Innovation
The Reports of Strategic Planning’s Death Is Greatly Exaggerated
When I read management articles about the death of strategic planning, I am reminded by the quote Mark Twain quipped after hearing a major American newspaper printed his … Continue reading
Why Breakthrough Ideas Often Never See the Light of Day
A common ailment of new product development is the inability of companies to kill off projects that no longer demonstrate economic viability. The reason it’s so hard to … Continue reading
Great Ideas Are the Fuel of Successful Innovation
Coming up with great ideas must be a priority for companies who want to launch a continuous stream of successful new products. The better the ideas, the more … Continue reading
The root cause of new product failures and a cure
Studies have shown that the failure rate for new products across most industries runs between 40% to 90% of the time. And most failures are due to non-technical … Continue reading
Your New Innovation Promises to Change the World – But Is The World Ready For Change?
You have a great new solution that you believe passionately will help people get an important job done way better than what they are achieving today. But your … Continue reading
Want To Play the Game of Innovation For the Long-Haul?
Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is simple: help people get important jobs done better … Continue reading
I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?
In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a primary job. The purpose … Continue reading
The Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Products
At long last, “The Innovator’s Playbook: How To Discover and Transform Great Ideas Into Breakthrough New Products” is now available on Amazon. The Innovator’s Playbook provides an innovation … Continue reading
Four Growth Strategies Every Innovator Should Have In Their Playbook
There are four growth strategies based on the jobs-to-be-done innovation framework companies can pursue to achieve predictable growth and win the game of innovation. Jobs and Job Executor … Continue reading
Look at the entire jobs-to-be-done job tree to create new value and topline growth
In my last article, we talked about “jobs” having both a functional and an emotional dimension to it. We examined how a photographer can focus on the emotional … Continue reading
The Innovator’s Playbook
Discovering and Transforming Great Ideas Into Breakthrough New Products
The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.