Category Archives: Front End of Innovation
When I read management articles about the death of strategic planning, I am reminded by the quote Mark Twain quipped after hearing a major American newspaper printed his … Continue reading
A common ailment of new product development is the inability of companies to kill off projects that no longer demonstrate economic viability. The reason it’s so hard to … Continue reading
Coming up with great ideas must be a priority for companies who want to launch a continuous stream of successful new products. The better the ideas, the more … Continue reading
Studies have shown that the failure rate for new products across most industries runs between 40% to 90% of the time. And most failures are due to non-technical … Continue reading
You have a great new solution that you believe passionately will help people get an important job done way better than what they are achieving today. But your … Continue reading
Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is simple: help people get important jobs done better … Continue reading
In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a primary job. The purpose … Continue reading
At long last, “The Innovator’s Playbook: How To Discover and Transform Great Ideas Into Breakthrough New Products” is now available on Amazon. The Innovator’s Playbook provides an innovation … Continue reading
There are four growth strategies based on the jobs-to-be-done innovation framework companies can pursue to achieve predictable growth and win the game of innovation. Jobs and Job Executor … Continue reading
In my last article, we talked about “jobs” having both a functional and an emotional dimension to it. We examined how a photographer can focus on the emotional … Continue reading