Category archives

Category Archives: Discovery Driven Design

Designing a Reliable, Adaptable, and Flexible Innovation Offense

Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather innovative new products that help … Continue reading

Posted in Discovery Driven Design, Jobs To Be Done, New Product Development, Strategy | Leave a comment

Want To Play the Game of Innovation For the Long-Haul?

Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is simple: help people get important jobs done better … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, Jobs To Be Done, Strategy | 1 Comment

I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?

In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a primary job. The purpose … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, Jobs To Be Done, New Product Development, Strategy | 1 Comment

How to Know the Difference between a Great Idea or Solution Looking for a Problem

No matter how good a potential invention appears on paper and in the R&D lab, if it doesn’t fundamentally address a specific outcome or overcome a specific constraint … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, Jobs To Be Done, New Product Development | Leave a comment

What Are The Conditions That Must Be True For This Bold Idea To Be A Market Success?

In my last article “Why Promising Bold Ideas Often Never See the Light of Day,” I identified a major reason why bold new ideas and strategies get scuttled … Continue reading

Posted in Discovery Driven Design, New Product Development, Strategy | 1 Comment

Why Promising Bold Ideas Often Never See The Light of Day

By definition, a bold new idea is a departure from the status quo. It invokes fear and discomfort amongst the establishment. Bold ideas simply don’t fit the standard … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, Strategy | 1 Comment

The Balancing Act Between Desirability, Feasibility and Viability Separates Winners from Losers

What makes a product successful in the market place? What are the predictable indicators that a concept has the “right stuff” to be a huge success? What is … Continue reading

Posted in Discovery Driven Design, New Product Development, Strategy | 4 Comments

What job (or jobs) should a development team innovate around?

The jobs-to-be-done  (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the job done  – or they aren’t aware yet … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, Jobs To Be Done, New Product Development, Strategy, Voice of Customer | 1 Comment

Not All Innovations Are Created Equally: Therefore Don’t Treat Them Equally

In last week’s article we talked about achieving balance both in creating an innovation process that balances creativity with structure, as well as creating a balance between “sure … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, New Product Development | 1 Comment

Design Thinking and Jobs-To-Be-Done Innovation Method Intersect To Create Winning New Products

I had the opportunity to hear Yves Behar (founder of Fuseproject) and Tim Brown  (CEO and president of IDEO) talk about design thinking at the Commonwealth Club on … Continue reading

Posted in Discovery Driven Design, Jobs To Be Done, New Product Development | 1 Comment

The Innovator’s Playbook

Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator's Playbook

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.
 

Download a Preview Copy of the Innovator's Playbook  

Also available on Amazon in hard copy and Kindle versions

Search Site

     
© Copyright iNPD Center, 2012, 2013, 2014, 2015, 2016, 2017. All Rights Reserved. | Privacy