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Category Archives: Diffusion of Innovation

The root cause of new product failures and a cure

Studies have shown that the failure rate for new products across most industries runs between 40% to 90% of the time. And most failures are due to non-technical … Continue reading

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Your New Innovation Promises to Change the World – But Is The World Ready For Change?

You have a great new solution that you believe passionately will help people get an important job done way better than what they are achieving today.  But your … Continue reading

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“i-watch” form the sidelines: a great idea or too little too soon?

Dick Tracy was wearing a “smartwatch” way back in 1946. So the idea of a smartwatch is nothing new, at least not in the imagination of Chester Gould, … Continue reading

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The Innovator’s Playbook

Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator's Playbook

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.

Download a Preview Copy of the Innovator's Playbook  

Also available on Amazon in hard copy and Kindle versions

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