Category Archives: Diffusion of Innovation
Studies have shown that the failure rate for new products across most industries runs between 40% to 90% of the time. And most failures are due to non-technical … Continue reading
You have a great new solution that you believe passionately will help people get an important job done way better than what they are achieving today. But your … Continue reading
Dick Tracy was wearing a “smartwatch” way back in 1946. So the idea of a smartwatch is nothing new, at least not in the imagination of Chester Gould, … Continue reading
The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.