Taking the Guess Work and Risk Out of Innovation

How To Determine If a Job Is Important and Underserved

What job (or jobs) should a development team innovate around?

Using Opportunity Scores To Define and Create Differentiated Products Customers Want

Outcome statements define the customer’s success metrics at every step of a job

Job Success is Measured by the Outcomes Job-Executors Want and Expect

Why Open Innovation Accelerates Ideas to Profits

Mapping The Jobs-To-Be-Done Opportunity Index Onto Kano

Want To Launch a Steady Stream of Successful New Products?

Has Your Internal Innovation Efforts Lost Steam? Perhaps It’s Time To Look At Open Innovation

It seemed like a great product idea, so why aren’t they buying it?

Putting Theory Into Practice Part 14: Final Thoughts on Great Idea or Solution Looking For A Problem

Putting Theory Into Practice Part 13: Organizing and Analyzing the Data

Putting Theory Into Practice Part 12: The Interviews

Putting Theory Into Practice Part 11: Creating a Customer Visit Matrix

Putting Theory Into Practice Part 10: Testing the Key Assumptions with VoC