In conducting the jobs-to-be-done research phase, we will collect a tremendous amount of data on the important jobs customers want to get...

In our last article, we discussed how to formulate job-statements based on your current product and technology capabilities by asking the...

The jobs-to-be-done  (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the...

Last week’s article, “Underserved and Overserved Outcomes Provides the Guidepost to Innovate Around,” we learned how to use the...

The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from identifying and prioritizing a set of desired outcomes a customer...

When people execute a job (the job executor), they have specific outcomes and results they want and expect. For example, when doing the...

In the movie Goldfinger,  M asks James Bond “what do you know about gold?”  Bond replies with “I know it when I see it.”  (the original...

Last week’s article we talked about how to use opportunity index scores to identify important underserved outcomes that represent real...

Then Address Important And Underserved Outcomes – Here’s How The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from...

Last week I attended open2012 inaugural event at the Computer History Museum in Mt. View Ca. The opening speaker was Michael Docherty,...

At the beginning of the product development cycle, everyone around the management table agreed that this new product idea, possibly...

We covered a lot of process steps in our 14 part series on discovery driven design  describing how to take an initial idea and frame it...

The early voice-of-customer research steps described in parts 10 through 12 will yield a tremendous rich set of data that will provide...

Okay time to get down to business and conduct the actual interviews.  By now we will have formulated the questions (see part 9: Designing...

In part 9 we defined a set of core questions we seek to answer to better understand if our preliminary customer value proposition and...

Our fictitious company Teknovantage has identified the core business hypothesis (losing tools on a job site is a big pain worth solving)...