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kmcgourty2
Jul 23, 20123 min read
Finding Your Blue Ocean Using Jobs-To-Be-Done Marketing Lens
Blue Ocean is a strategic framework a company can use to discover and develop uncontested market spaces with little or no competition....
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kmcgourty2
Jul 16, 20123 min read
Got Too Many “Me-Too” Products? Time to Take a Dive Into a Blue Ocean
It happens to the best of us. One day we wake up with the realization that our product development efforts are no longer producing...
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