Winning the Innovation and New Product Development Game
The Balancing Act Between Desirability, Feasibility and Viability Separates Winners from Losers
Formulating A Market Strategy Based on the Technology Adoption Lifecycle
What job (or jobs) should a development team innovate around?
Product Orientation Leads To Red Ocean Battles – Whereas a “Jobs” Orientation Leads To B
Finding Blue Oceans With Jobs-To-Be-Done Opportunity Scores
Using Opportunity Scores To Define and Create Differentiated Products Customers Want
How Much Risk Is In Your New Product Development Portfolio?
Is Your Market Segmentation Strategy Fueling or Starving Your Innovation and NPD Growth Engine?
Discovering New Opportunities Using The Jobs-To-Be-Done Marketing Lens
Has Your Internal Innovation Efforts Lost Steam? Perhaps It’s Time To Look At Open Innovation
Where Did Our Entrepreneurial Spirit Go? Why Me-Too Products Dominate Our New Prouduct Developoment
Nothing Scales When Sales Directs New Product Development Activities
Maybe Sales is Struggling Because Your Marketing & NPD Execution Strategy is Broken
What Does Victory Look Like To You Three Years From Now?
What Percentage of Sales Should New Product Launches From the Last 3 Years Represent?
Got too many ideas, too few resources and deadlines keep slipping into the future?
Is First Mover the Best Strategy or “Is It Easier to Run From Behind?”
What Business Are You In?
Looking Across Conventional Boundaries of Competition to Find a Blue Ocean