I recently joined Mike Smart Founder and Principal Consultant at Egress Solutions on a webinar to discuss the need and challenges middle...

Imagine you are the quarterback in the big game, and you find your team down 17 to 0, with 8 minutes remaining in the game. Your game...

When I read management articles about the death of strategic planning, I am reminded by the quote Mark Twain quipped after hearing a...

A common ailment of new product development is the inability of companies to kill off projects that no longer demonstrate economic...

In a fast pace competitive environment where change is the only real constant, how does a business build and maintain a competitive...

In my last article, “Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory,” I presented the “jobs-to-be-done  (J2BD)...

All successful companies have a clear strategic direction of where to play (their target market) and how to win (their unique value...

Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather...

Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is...

In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...

In my previous articles (constructing a job statement, alternative job statement construct) I provided two job statement constructs we...

In a world of relentless competition and technology advancements, the only constant a business can be assured of is change itself. The...

Up here in the Silicon Valley, a favorite play for startups is the disruption play. Just about every week, the Silicon Valley and San...

Once upon a time, Dell Computer stood tall as one of the most successful and innovative tech companies ever. Michael Dell started the...

There are four growth strategies based on the jobs-to-be-done innovation framework companies can pursue to achieve predictable growth and...

In my last article, we talked about “jobs” having both a functional and an emotional dimension to it. We examined how a photographer can...

In his HBR article “Marketing Malpractice: The Cause and the Cure,” Clayton Christensen identified that the marketer’s task is to...

In my last article “Why Promising Bold Ideas Often Never See the Light of Day,” I identified a major reason why bold new ideas and...

By definition, a bold new idea is a departure from the status quo. It invokes fear and discomfort amongst the establishment. Bold ideas...

I recently read an article by Roger Martin titled “The Big Lie of Strategic Planning” in January/February 2014 issue of HBR. It really...