Creating the Next Big Thing for Middle Market Companies
Strategy Needs to Evolve to Meet the Challenges of a Changing Environment
The Reports of Strategic Planning’s Death Is Greatly Exaggerated
Why Breakthrough Ideas Often Never See the Light of Day
Creating a Competitive Advantage Requires a Reformulation of Your Strategic Playbook
Identify “Strategic Possibilities” Using the Jobs-To-Be-Done Opportunity Matrix
Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory
Designing a Reliable, Adaptable, and Flexible Innovation Offense
Want To Play the Game of Innovation For the Long-Haul?
I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?
Pick Your Spot to Compete and Win by Scoping the Total Job-To-Be-Done
Playing the Game of Innovation To Win – Defining Innovation Options
Playing the Game of Innovation to Win: The Disruption Play
How Did Dell Create Its Breakthrough Success?
Four Growth Strategies Every Innovator Should Have In Their Playbook
Look at the entire jobs-to-be-done job tree to create new value and topline growth
Thinking Strategically About Important Jobs People Need To Get Done
What Are The Conditions That Must Be True For This Bold Idea To Be A Market Success?
Why Promising Bold Ideas Often Never See The Light of Day
Is Your Strategy Bold and Exciting? Or Safe and Comfortable, but Dull?