New Product Development 7/8

kmcgourty2

Apr 16, 20124 min read

Putting Theory Into Practice Part 3: What we know and don’t know – framing the opportunity

In part 2 of our innovation saga Teknovantage innovation team identified what appears to be a promising opportunity but they also realize...

4 views0 comments

kmcgourty2

Apr 9, 20123 min read

Putting Theory Into Practice Part 2: Expanding and Developing the Business Hypothesis

In our last blog installment (Monday, April 2, 2012)> our development team used the Jobs-to-be-done marketing lens in reverse order to...

3 views0 comments

kmcgourty2

Apr 2, 20124 min read

Putting Theory Into Practice – An Example of Creating a Business Hypothesis – Part 1

A lot of development teams I work with start out with an interesting technology idea but get stuck on how to transform the technology...

4 views0 comments

kmcgourty2

Mar 29, 20124 min read

Great we have a hypothesis, now what?

Let’s assume your innovation and NPD team has gone through the process of creating a hypothesis or set of hypotheses in the form...

2 views0 comments

kmcgourty2

Mar 26, 20124 min read

Great we have a hypothesis, now what?

Let’s assume your innovation and NPD team has gone through the process of creating a hypothesis or set of hypotheses in the form of...

2 views0 comments

kmcgourty2

Mar 19, 20123 min read

A great idea or a solution looking for a problem?

In the ideal world (a.k.a. the theoretical world) we would start our innovation process off by starting with a clear definition of the...

2 views0 comments

kmcgourty2

Mar 19, 20123 min read

A great idea or a solution looking for a problem?

In the ideal world (a.k.a. the theoretical world) we would start our innovation process off by starting with a clear definition of the...

3 views0 comments

kmcgourty2

Mar 12, 20123 min read

People don’t buy quarter inch drills, they buy quarter inch holes

In his classic article on marketing, Marketing Myopia (1960) Theodore Levitt pointed out that when customers buy quarter inch drills what...

114 views0 comments

Transforming ideas into winning new product concepts

kmcgourty2

Mar 5, 20123 min read

Transforming ideas into winning new product concepts

The challenge for all new products facing early market adoption is to clearly create a new value proposition by solving a...

1 view0 comments

kmcgourty2

Feb 27, 20123 min read

A Solution Looking for a Problem Conundrum

How many times have you heard of, or perhaps even been involved with developing a product that seems to potentially provide a good...

1 view0 comments

Why not just ask customers what they want?

kmcgourty2

Feb 20, 20123 min read

Why not just ask customers what they want?

How is it possible that a company can go through a whole development and launch cycle to only discover the market didn’t need or want the...

4 views0 comments

kmcgourty2

Feb 13, 20125 min read

Why do new products fail?

One would think that with an abundance of literature on innovation and new product development, the success rate for new product launches...

18 views0 comments

kmcgourty2

Dec 29, 20103 min read

Looking Forward to TechAmerica’s 2011 Strategy, Innovation & Development Roundtable Compe

2010 is now coming to a close – it seemed to zoom by albeit not without its share of angst for many of us. Whether we like it or not,...

3 views0 comments

kmcgourty2

May 20, 20103 min read

Making the Case Part 4: Building the Business Case

The “job” of the business case is to create a compelling argument backed by evidence to make an informed judgment as to the validity and...

1 view0 comments

kmcgourty2

May 17, 20102 min read

Making the Case Part 3: Elements of a good business case

In my last post – “Making the Case Part 2” I established that a “business case is made through the preparation and presentation of a...

1 view0 comments

kmcgourty2

Apr 28, 20103 min read

Making the Case Part 2: What is a Business Case and How Is It Different from a Business Plan?

I often hear the terms business case and business plan used interchangeably in conversations. As I was starting my career in the field of...

0 views0 comments

kmcgourty2

Apr 16, 20103 min read

Making the Case: Choosing the Right Products Opportunity to Develop & Launch

Perhaps second only to setting the strategic business direction, choosing the “right” product opportunity to develop and launch is the...

1 view0 comments

kmcgourty2

Dec 3, 20092 min read

What is the Difference Between Goals and Objectives?

An essential if not the most critical element of integrated new product development (iNPD) is setting a clear direction as to where to...

6 views0 comments

kmcgourty2

Oct 16, 20093 min read

The Free Economy Part 2: Freemium Rules!

Boy I don’t know about you but I am tickled pink with a business model called “Freemium,” where businesses provide a free version of a...

3 views0 comments

kmcgourty2

Oct 2, 20093 min read

The Free Economy: Ever Wonder How to Make Money by Giving Valuable Things Away?

I often scratch my head wondering how companies can continue to give away all their core products for free and expect to build their top...

0 views0 comments