It’s really hard to create a bright new future when we don’t have a strong vision of what a desirable future looks like. When we lack a...

Are you achieving more than 30% of sales from new products launched in the previous three years?  If so, congratulations. Your company is...

Do you have lots of ideas, but not enough resources to act on all of them, and no consistent way to select the best ideas? Projects keep...

How effective is your innovation and new product development growth engine? Is it firing on all cylinders or sputtering? Do any of these...

A major issue encountered in every new product development is the non-recurring development expense (NRE) required to develop a new...

Seems the old sage Theodore Levitt was right when he stated in his article Marketing Myopia “In truth, there is no such thing as a growth...

What business are you in? It seems like a simple and innocent question to answer but how you answer that question has profound...

I have always liked the story of the three bricklayers and how it applies to new product development teams. The story goes something like...

The central theme of Blue Ocean strategy is to look outside the conventional wisdom of how competitors define market boundaries to find...

Blue Ocean is a strategic framework a company can use to discover and develop uncontested market spaces with little or no competition....

It happens to the best of us. One day we wake up with the realization that our product development efforts are no longer producing...

Okay raise your hands: How many of you have been involved with a really big new product flop? What seemed to be a good idea but no one...

The early voice-of-customer research steps described in parts 10 through 12 will yield a tremendous rich set of data that will provide...

Our fictitious company Teknovantage has identified the core business hypothesis (losing tools on a job site is a big pain worth solving)...

As we discussed in Part  8 – “The Hypothesis Under Test”, our objective for conducting our VoC research is to gain insights into the...

We have covered a lot, perhaps more information than need but I wanted to demonstrate the flow of the process, starting with an...

Now that we have created an initial forecast in Part 6: Scoping the Opportunity, we should have a good handle on the scope of opportunity...

So how big of an opportunity is there for our product idea? Are we talking about a nice niche market maybe in the order of $100M or are...

I have found the business model canvas as described in the book Business Model Generation by  Osterwalder and Pigneur to be an extremely...

In our last blog – part 3 in our series – we applied design thinking to frame the overall business opportunity. Recall that there are...