What Does Victory Look Like To You Three Years From Now?
What Percentage of Sales Should New Product Launches From the Last 3 Years Represent?
Got too many ideas, too few resources and deadlines keep slipping into the future?
Ten Tell-Tale Signs Your Innovation and Growth Engine Needs a Tune Up
Success by Design: Cost of Product Development vs. Movie Production
Is First Mover the Best Strategy or “Is It Easier to Run From Behind?”
What Business Are You In?
Is your NPD Team Cathedral Builders or Bricklayers?
Looking Across Conventional Boundaries of Competition to Find a Blue Ocean
Finding Your Blue Ocean Using Jobs-To-Be-Done Marketing Lens
Got Too Many “Me-Too” Products? Time to Take a Dive Into a Blue Ocean
Five Top Reasons Why New Products Fail and Remedies to Alleviate Failure
Putting Theory Into Practice Part 13: Organizing and Analyzing the Data
Putting Theory Into Practice Part 10: Testing the Key Assumptions with VoC
Putting Theory Into Practice Part 9: Designing the VoC Research
Putting Theory Into Practice Part 8: The Hypotheses Under Test
Putting Theory Into Practice Part 7: Identifying Key Assumptions Upfront
Putting Theory Into Practice Part 6: Scoping the Opportunity
Putting Theory Into Practice Part 5: What’s the Business Model?
Putting Theory Into Practice Part 4: Defining a Business Model and Identifying Key Assumptions