Then Address Important And Underserved Outcomes – Here’s How The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from...

Recall from a previous article that a job is a “task, objective or goal a person or organization is trying to accomplish or a problem...

In our previous article on “How to Craft A Job Statement,” we covered the concept of job trees, job chains, and ancillary jobs. Recall...

In last week’s article, we defined a “job” as a task, objective, or a goal a person or organization is trying to accomplish, or a problem...

News flash: People don’t buy products, they hire solutions to solve important problems. Think about the last time you bought a...

It’s the start of a new year and time for us to rev up our innovation and new product development (NPD) engines. To get your NPD engine...

A firm looking for help with the development of a new product asked: “Is it best for OEM customers to use a one-stop shop (design thru...

As 2012 comes to a close, I thought it would be fun to find and share 10 of my favorite quotes on innovation. It turns out that narrowing...

Last week I attended open2012 inaugural event at the Computer History Museum in Mt. View Ca. The opening speaker was Michael Docherty,...

The core concept of product economics is very straight forward and simple to understand: Develop and market products and services that...

How close to the “ideal” product development process does your NPD system approach? Where the output of your development process...

I had an opportunity to visit the Walt Disney Museum in San Francisco this weekend and came away with a much greater appreciation of...

Customer value is the essential ingredient to creating successful new products. It is also the central theme of lean product development:...

Are you getting close to launching your great new product but are struggling to come up with a name? Or maybe it’s early on in the...

Does it seem like nothing new or bold has come out of your new product development pipeline lately?  All that seems to emerge are “safe...

One of Murphy’s laws that crops up all too often in product development goes something like this: “ There is never time to do it right,...

I bet your best sales people are customer oriented and know that the best way to get a sale is to understand what a prospect’s needs are,...

You know these projects, every company has them. The product idea that keeps showing up on your NPD portfolio, despite having been...

Full utilization of development capacity is good, right? After all, under capacity is waste, right? So perhaps it makes sense to fully...

I believe it was Thomas Watson Sr. who coined the phrase “NOTHING HAPPENS UNTIL A SALE IS MADE!” (Thomas Watson Sr. was president of...