Want To Launch a Steady Stream of Successful New Products?
Then Address Important And Underserved Outcomes – Here’s How The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from...
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kmcgourty2
Feb 4, 20133 min read
Understanding Desired Outcomes Customers Want In Doing A Job
Recall from a previous article that a job is a “task, objective or goal a person or organization is trying to accomplish or a problem...
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kmcgourty2
Jan 28, 20134 min read
Mapping Out The Steps Involved In Executing A Job Leads To Deeper Insight
In our previous article on “How to Craft A Job Statement,” we covered the concept of job trees, job chains, and ancillary jobs. Recall...
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kmcgourty2
Jan 22, 20134 min read
How to Craft a Job Statement
In last week’s article, we defined a “job” as a task, objective, or a goal a person or organization is trying to accomplish, or a problem...
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kmcgourty2
Jan 14, 20134 min read
Discovering New Opportunities Using The Jobs-To-Be-Done Marketing Lens
News flash: People don’t buy products, they hire solutions to solve important problems. Think about the last time you bought a...
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kmcgourty2
Jan 7, 20134 min read
Revving Up Your Innovation and New Product Development Engine With After Action Reviews
It’s the start of a new year and time for us to rev up our innovation and new product development (NPD) engines. To get your NPD engine...
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kmcgourty2
Jan 3, 20133 min read
Is it best for OEM customers to use a one-stop shop (design thru mfg) vs. a separate designer and ma
A firm looking for help with the development of a new product asked: “Is it best for OEM customers to use a one-stop shop (design thru...
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kmcgourty2
Dec 24, 20122 min read
My 10 Favorite Innovation Quotes – Plus 1 – For Your Holiday Cheers!
As 2012 comes to a close, I thought it would be fun to find and share 10 of my favorite quotes on innovation. It turns out that narrowing...
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kmcgourty2
Dec 18, 20124 min read
Has Your Internal Innovation Efforts Lost Steam? Perhaps It’s Time To Look At Open Innovation
Last week I attended open2012 inaugural event at the Computer History Museum in Mt. View Ca. The opening speaker was Michael Docherty,...
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kmcgourty2
Dec 10, 20124 min read
Understanding Product Economics To Improve New Product Development Success
The core concept of product economics is very straight forward and simple to understand: Develop and market products and services that...
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kmcgourty2
Dec 3, 20124 min read
In Pursuit Of The Ideal Product With Lean Product Development Principles
How close to the “ideal” product development process does your NPD system approach? Where the output of your development process...
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kmcgourty2
Nov 27, 20124 min read
What Walt Disney Taught Us About Innovation
I had an opportunity to visit the Walt Disney Museum in San Francisco this weekend and came away with a much greater appreciation of...
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kmcgourty2
Nov 19, 20123 min read
What Is Value Worth and What Price Are You Willing To Pay For It?
Customer value is the essential ingredient to creating successful new products. It is also the central theme of lean product development:...
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kmcgourty2
Nov 13, 20124 min read
What The Heck Should We Call The Great New Product We Are About To Launch?
Are you getting close to launching your great new product but are struggling to come up with a name? Or maybe it’s early on in the...
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kmcgourty2
Nov 5, 20123 min read
Where Did Our Entrepreneurial Spirit Go? Why Me-Too Products Dominate Our New Prouduct Developoment
Does it seem like nothing new or bold has come out of your new product development pipeline lately? All that seems to emerge are “safe...
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kmcgourty2
Oct 30, 20124 min read
Why is it that there is never time to do it right, but always time to do it over?
One of Murphy’s laws that crops up all too often in product development goes something like this: “ There is never time to do it right,...
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kmcgourty2
Oct 23, 20124 min read
Nothing Scales When Sales Directs New Product Development Activities
I bet your best sales people are customer oriented and know that the best way to get a sale is to understand what a prospect’s needs are,...
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kmcgourty2
Oct 15, 20123 min read
Are “Zombie” Projects Haunting Your NPD Portfolio?
You know these projects, every company has them. The product idea that keeps showing up on your NPD portfolio, despite having been...
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kmcgourty2
Oct 8, 20124 min read
What’s In Your Development Queue? Why Over Taxing Your NPD Resources Is Hurting Your Bottom Line
Full utilization of development capacity is good, right? After all, under capacity is waste, right? So perhaps it makes sense to fully...
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kmcgourty2
Oct 1, 20124 min read
Maybe Sales is Struggling Because Your Marketing & NPD Execution Strategy is Broken
I believe it was Thomas Watson Sr. who coined the phrase “NOTHING HAPPENS UNTIL A SALE IS MADE!” (Thomas Watson Sr. was president of...
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