In our previous article, “Constructing a “job statement” to focus innovation,” we discovered that all jobs are made up of discrete...

A job statement is used to describe and frame a job-to-be-done (J2BD).  A job statement should explain: Who has the job, also known as...

Circumstances, constraints and barriers define the context and challenges customers face in executing their jobs to go from their present...

When people execute a job (the job executor), they have specific outcomes and results they want and expect. For example, when doing the...

A central concept of jobs-to-be-done (J2BD) innovation theory is that “core” jobs are stable overtime. These are jobs that are both...

People don’t buy products, they “hire” solutions to solve important problems. Think about the last time you bought a product, maybe new...

According to Dr. Robert Cooper, (Winning at New Products) a recognized thought leader in new product development, identified that only...

One of the biggest mistakes I see high-tech companies make is to over feature their products with the thought that more is better. I am...

In last week’s article we talked about achieving balance both in creating an innovation process that balances creativity with structure,...

A lot of companies trying to break out of the “me-too” product doldrums start their innovation process by getting a bunch of people...

I have seen a lot of innovation initiatives get started by bringing together a whole bunch of people from inside a company to...

I have been spending a lot of my time recently working on a winery business with my partners down in Paso Robles and Ukiah. We are really...

Developing and launching innovative new products is a risky business. Even with an abundance of innovation literature and know-how,...

Market segmentation is one of  the most critical decision a company makes in planning its overall strategy to achieve its growth goals....

I had the opportunity to hear Yves Behar (founder of Fuseproject) and Tim Brown  (CEO and president of IDEO) talk about design thinking...

Last week in my article “Are Your Innovation Search Lights Ready For Exploration?,” I talked about why companies have difficulty seeing...

Sometimes companies have a difficult time innovating because they can’t see beyond their current field of view. They see their markets...

In the movie Goldfinger,  M asks James Bond “what do you know about gold?”  Bond replies with “I know it when I see it.”  (the original...

Last week’s article we talked about how to use opportunity index scores to identify important underserved outcomes that represent real...

The opportunity algorithm discussed in last week’s article, provides a systematic method to rank and prioritize desired outcomes with the...