I attended the Silicon Valley Product Camp last weekend and had an opportunity to meet with product management professionals, both...

The Jobs-To-Be-Done (J2BD) innovation framework provides the structure and a repeatable process to dive deeply into a customer’s problem...

What makes a product successful in the market place? What are the predictable indicators that a concept has the “right stuff” to be a...

I worked with a tech company, let’s call them Technovation, who had created what appeared to be on paper, a game changing new product....

I have observed many companies who go form market leaders to market goats, despite an impressive technology and R&D capability. Once at...

Predicting if a new innovation will be adopted and the time it will take, would be of course,  valuable information a company could use...

Recall form last week’s article I discussed the phenomenon of the discontinuity in the technology adoption lifecycle curve between the...

The Technology Adoption Lifecycle model (figure 1) predicts how the innovation moves from left to right through the five groups until its...

In my last article on diffusion theory, I introduced you to the diffusion “S” curve and the diffusion “Bell” curve, better known as the...

Wow, it’s hard to believe 2013 has come to a close. Seems like each year is getting shorter and shorter. It’s a sign of the times we live...

I have been blogging on innovation and new product development now for a better part of five years sharing with you the things I have...

I was looking through my library of NPD books the other day and happened to open a chapter on Quality Function Deployment (QFD). I am...

There are a lot of reasons why companies struggle with product development cycle times. Sometimes NPD teams simply underestimate how long...

In conducting the jobs-to-be-done research phase, we will collect a tremendous amount of data on the important jobs customers want to get...

In our last article, we discussed how to formulate job-statements based on your current product and technology capabilities by asking the...

The jobs-to-be-done  (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the...

A major challenge companies have, especially successful companies paradoxically, is the propensity to become focused on the...

Blue ocean and jobs-to-be-done are complementary frameworks and go hand-in-hand. In blue ocean, our goal is to define a unique market...

In our last article, Outcome Statements Define the Customer’s Success Metrics …,” we explored how to take raw qualitative data from our...

The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from identifying and prioritizing a set of desired outcomes a customer...