New Product Development 3/8

Playing the Game of Innovation Seriously

kmcgourty2

Mar 26, 20143 min read

Playing the Game of Innovation Seriously

I attended the Silicon Valley Product Camp last weekend and had an opportunity to meet with product management professionals, both...

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Compete to Win By Designing A Jobs-To-Be-Done Innovator’s Playbook

kmcgourty2

Mar 11, 20144 min read

Compete to Win By Designing A Jobs-To-Be-Done Innovator’s Playbook

The Jobs-To-Be-Done (J2BD) innovation framework provides the structure and a repeatable process to dive deeply into a customer’s problem...

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The Balancing Act Between Desirability, Feasibility and Viability Separates Winners from Losers

kmcgourty2

Feb 25, 20143 min read

The Balancing Act Between Desirability, Feasibility and Viability Separates Winners from Losers

What makes a product successful in the market place? What are the predictable indicators that a concept has the “right stuff” to be a...

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Why Game Changing Concepts Don’t Always Succeed

kmcgourty2

Feb 17, 20144 min read

Why Game Changing Concepts Don’t Always Succeed

I worked with a tech company, let’s call them Technovation, who had created what appeared to be on paper, a game changing new product....

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Why Do Successful Companies Fall Into the “Me-Too” Product Doldrums?

kmcgourty2

Feb 3, 20145 min read

Why Do Successful Companies Fall Into the “Me-Too” Product Doldrums?

I have observed many companies who go form market leaders to market goats, despite an impressive technology and R&D capability. Once at...

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kmcgourty2

Jan 27, 20144 min read

How To Know If Your New Innovation Will Achieve Market Adoption Success In Advance

Predicting if a new innovation will be adopted and the time it will take, would be of course, valuable information a company could use...

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kmcgourty2

Jan 20, 20144 min read

How Apple Crossed The Chasm with the iPod

Recall form last week’s article I discussed the phenomenon of the discontinuity in the technology adoption lifecycle curve between the...

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Anticipating the Discontinuity In the Technology Adoption Lifecycle Curve: AKA “The Chasm”

kmcgourty2

Jan 12, 20144 min read

Anticipating the Discontinuity In the Technology Adoption Lifecycle Curve: AKA “The Chasm”

The Technology Adoption Lifecycle model (figure 1) predicts how the innovation moves from left to right through the five groups until its...

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kmcgourty2

Jan 7, 20142 min read

Formulating A Market Strategy Based on the Technology Adoption Lifecycle

In my last article on diffusion theory, I introduced you to the diffusion “S” curve and the diffusion “Bell” curve, better known as the...

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kmcgourty2

Dec 30, 20132 min read

My Top Ten 2013 Favorite Quotes On Innovation and Design

Wow, it’s hard to believe 2013 has come to a close. Seems like each year is getting shorter and shorter. It’s a sign of the times we live...

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Diffusion Of Innovation Revisited – A Great Idea or Solution Looking For A Problem?

kmcgourty2

Dec 16, 20134 min read

Diffusion Of Innovation Revisited – A Great Idea or Solution Looking For A Problem?

I have been blogging on innovation and new product development now for a better part of five years sharing with you the things I have...

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kmcgourty2

Nov 19, 20133 min read

Using Jobs-To-Be-Done To Define Important Attributes to Build a QFD House of Quality

I was looking through my library of NPD books the other day and happened to open a chapter on Quality Function Deployment (QFD). I am...

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kmcgourty2

Nov 4, 20133 min read

Don’t Confuse Motion With Progress

There are a lot of reasons why companies struggle with product development cycle times. Sometimes NPD teams simply underestimate how long...

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Taking the Guess Work and Risk Out of Innovation

kmcgourty2

Oct 22, 20134 min read

Taking the Guess Work and Risk Out of Innovation

In conducting the jobs-to-be-done research phase, we will collect a tremendous amount of data on the important jobs customers want to get...

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kmcgourty2

Oct 8, 20134 min read

How To Determine If a Job Is Important and Underserved

In our last article, we discussed how to formulate job-statements based on your current product and technology capabilities by asking the...

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kmcgourty2

Sep 23, 20133 min read

What job (or jobs) should a development team innovate around?

The jobs-to-be-done (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the...

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kmcgourty2

Sep 17, 20133 min read

Product Orientation Leads To Red Ocean Battles – Whereas a “Jobs” Orientation Leads To B

A major challenge companies have, especially successful companies paradoxically, is the propensity to become focused on the...

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kmcgourty2

Sep 10, 20134 min read

Finding Blue Oceans With Jobs-To-Be-Done Opportunity Scores

Blue ocean and jobs-to-be-done are complementary frameworks and go hand-in-hand. In blue ocean, our goal is to define a unique market...

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Underserved and Overserved Outcomes Provides the Guidepost to Innovate Around

kmcgourty2

Aug 26, 20133 min read

Underserved and Overserved Outcomes Provides the Guidepost to Innovate Around

In our last article, Outcome Statements Define the Customer’s Success Metrics …,” we explored how to take raw qualitative data from our...

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Outcome statements define the customer’s success metrics at every step of a job

kmcgourty2

Aug 20, 20134 min read

Outcome statements define the customer’s success metrics at every step of a job

The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from identifying and prioritizing a set of desired outcomes a customer...

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