I truly hope and trust you are well and are in good spirits during these extraordinary times during the Covid-19 crisis. Yes indeed, we...

It isn’t that we don’t plan. It’s actually pretty easy to plan. I can tell you first hand, I have written  thousands of plans. Many of...

So it’s Christmas time and once again I find myself wondering why do I need to put up a Christmas tree anyway?  What’s the purpose or...

A colleague of mine pointed out to me: “Every business is perfectly designed to produce the results it is producing.” What a profound...

I recently joined Mike Smart Founder and Principal Consultant at Egress Solutions on a webinar to discuss the need and challenges middle...

In my previous article, The Reports of Strategic Planning’s Death Is Greatly Exaggerated, we discussed why top-down (deliberate/intended)...

A common ailment of new product development is the inability of companies to kill off projects that no longer demonstrate economic...

In my last article, “Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory,” I presented the “jobs-to-be-done  (J2BD)...

All successful companies have a clear strategic direction of where to play (their target market) and how to win (their unique value...

Coming up with great ideas must be a priority for companies who want to launch a continuous stream of successful new products. The better...

Hard to believe, but 2015 is almost over At the end of each year, I like to post my favorite quotes I come across that either inspired...

Dick Tracy was wearing a “smartwatch” way back in 1946. So the idea of a smartwatch is nothing new, at least not in the imagination of...

Developing and launching innovative new products is inherently risky. No true new idea is fully formed from the start. You simply will...

Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather...

In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...

In my previous articles (constructing a job statement, alternative job statement construct) I provided two job statement constructs we...

In my last article, I presented a “job-statement” construct that defines specific jobs that people want to get done. Recall that a job...

In my last article, we examined traveling locally from point A to point B as a “job-to-be-done.” On the surface, traveling from point A...

Long ago, Peter Drucker famously said: “… the purpose of business is to create a customer, the business enterprise has two–and only...

At long last, “The Innovator’s Playbook: How To Discover and Transform Great Ideas Into Breakthrough New Products” is now available on...