In conducting the jobs-to-be-done research phase, we will collect a tremendous amount of data on the important jobs customers want to get...

In our last article, we discussed how to formulate job-statements based on your current product and technology capabilities by asking the...

The jobs-to-be-done  (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the...

Blue ocean and jobs-to-be-done are complementary frameworks and go hand-in-hand. In blue ocean, our goal is to define a unique market...

Last week’s article, “Underserved and Overserved Outcomes Provides the Guidepost to Innovate Around,” we learned how to use the...

The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from identifying and prioritizing a set of desired outcomes a customer...

In our previous article, “Constructing a “job statement” to focus innovation,” we discovered that all jobs are made up of discrete...

A job statement is used to describe and frame a job-to-be-done (J2BD).  A job statement should explain: Who has the job, also known as...

Circumstances, constraints and barriers define the context and challenges customers face in executing their jobs to go from their present...

When people execute a job (the job executor), they have specific outcomes and results they want and expect. For example, when doing the...

A central concept of jobs-to-be-done (J2BD) innovation theory is that “core” jobs are stable overtime. These are jobs that are both...

People don’t buy products, they “hire” solutions to solve important problems. Think about the last time you bought a product, maybe new...

According to Dr. Robert Cooper, (Winning at New Products) a recognized thought leader in new product development, identified that only...

One of the biggest mistakes I see high-tech companies make is to over feature their products with the thought that more is better. I am...

Market segmentation is one of  the most critical decision a company makes in planning its overall strategy to achieve its growth goals....

I had the opportunity to hear Yves Behar (founder of Fuseproject) and Tim Brown  (CEO and president of IDEO) talk about design thinking...

Last week in my article “Are Your Innovation Search Lights Ready For Exploration?,” I talked about why companies have difficulty seeing...

In the movie Goldfinger,  M asks James Bond “what do you know about gold?”  Bond replies with “I know it when I see it.”  (the original...

Last week’s article we talked about how to use opportunity index scores to identify important underserved outcomes that represent real...

Then Address Important And Underserved Outcomes – Here’s How The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from...