Taking the Guess Work and Risk Out of Innovation

How To Determine If a Job Is Important and Underserved

What job (or jobs) should a development team innovate around?

Finding Blue Oceans With Jobs-To-Be-Done Opportunity Scores

Using Opportunity Scores To Define and Create Differentiated Products Customers Want

Outcome statements define the customer’s success metrics at every step of a job

Creating Job Maps to Gain Insight Into Customer Pain Points

Constructing a “job statement” to focus innovation

Understanding Circumstances, Constraints and Barriers People Face in Getting Their Jobs Done

Job Success is Measured by the Outcomes Job-Executors Want and Expect

Core Jobs Are Stable and Provide a Focal Point for Innovation

People “Hire” Products To Get Important Jobs Done

Did you know 89% of product failures are caused by nontechnical issues?

Simple and eloquent design is the ticket to success – but how?

Is Your Market Segmentation Strategy Fueling or Starving Your Innovation and NPD Growth Engine?

Design Thinking and Jobs-To-Be-Done Innovation Method Intersect To Create Winning New Products

To Innovate Take Off Your Product Oriented Blinders and See The World Through A Jobs-To-Be-Done Mark

Why Open Innovation Accelerates Ideas to Profits

Mapping The Jobs-To-Be-Done Opportunity Index Onto Kano

Want To Launch a Steady Stream of Successful New Products?