In a fast pace competitive environment where change is the only real constant, how does a business build and maintain a competitive...

In my last article, “Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory,” I presented the “jobs-to-be-done  (J2BD)...

All successful companies have a clear strategic direction of where to play (their target market) and how to win (their unique value...

Studies have shown that the failure rate for new products across most industries runs between 40% to 90% of the time. And most failures...

Dick Tracy was wearing a “smartwatch” way back in 1946. So the idea of a smartwatch is nothing new, at least not in the imagination of...

Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather...

Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is...

In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...

In my previous articles (constructing a job statement, alternative job statement construct) I provided two job statement constructs we...

In my last article, we examined traveling locally from point A to point B as a “job-to-be-done.” On the surface, traveling from point A...

At long last, “The Innovator’s Playbook: How To Discover and Transform Great Ideas Into Breakthrough New Products” is now available on...

In a world of relentless competition and technology advancements, the only constant a business can be assured of is change itself. The...

Once upon a time, Dell Computer stood tall as one of the most successful and innovative tech companies ever. Michael Dell started the...

There are four growth strategies based on the jobs-to-be-done innovation framework companies can pursue to achieve predictable growth and...

I read an interesting article in the November 7, 2014 issue of the San Francisco Business Times called “Business Puts On Its Wearbles.”...

In my last article, we talked about “jobs” having both a functional and an emotional dimension to it. We examined how a photographer can...

In his HBR article “Marketing Malpractice: The Cause and the Cure,” Clayton Christensen identified that the marketer’s task is to...

If you have been following the “jobs-to-be-done” innovation framework, chances are you have heard this famous line Theodore Levitt wrote...

No matter how good a potential invention appears on paper and in the R&D lab, if it doesn’t fundamentally address a specific outcome or...

In our last article, we defined the first step in the innovator’s playbook is to set a direction based on the current jobs categories a...