Creating a Competitive Advantage Requires a Reformulation of Your Strategic Playbook
Identify “Strategic Possibilities” Using the Jobs-To-Be-Done Opportunity Matrix
Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory
The root cause of new product failures and a cure
“i-watch” form the sidelines: a great idea or too little too soon?
Designing a Reliable, Adaptable, and Flexible Innovation Offense
Want To Play the Game of Innovation For the Long-Haul?
I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?
Pick Your Spot to Compete and Win by Scoping the Total Job-To-Be-Done
How You Define The Job-To-Be-Done Can Make The Difference Between “Me-To” Products And Breakthrough
The Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Produ
Playing the Game of Innovation To Win – Defining Innovation Options
How Did Dell Create Its Breakthrough Success?
Four Growth Strategies Every Innovator Should Have In Their Playbook
Shaping the Future of Work by Freeing the Hands of Workers
Look at the entire jobs-to-be-done job tree to create new value and topline growth
Thinking Strategically About Important Jobs People Need To Get Done
What Important Jobs Do Customers Hire Your Products To Get Done?
How to Know the Difference between a Great Idea or Solution Looking for a Problem
Winning the Innovation and New Product Development Game