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kmcgourty2
Jul 18, 20133 min read
Understanding Circumstances, Constraints and Barriers People Face in Getting Their Jobs Done
Circumstances, constraints and barriers define the context and challenges customers face in executing their jobs to go from their present...
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kmcgourty2
Jun 11, 20134 min read
Did you know 89% of product failures are caused by nontechnical issues?
According to Dr. Robert Cooper, (Winning at New Products) a recognized thought leader in new product development, identified that only...
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kmcgourty2
May 21, 20133 min read
Not All Innovations Are Created Equally: Therefore Don’t Treat Them Equally
In last week’s article we talked about achieving balance both in creating an innovation process that balances creativity with structure,...
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kmcgourty2
Apr 29, 20134 min read
All Great New Products Start Off as a Good Idea. But No Great Product Starts Off as a Bad Idea
I have been spending a lot of my time recently working on a winery business with my partners down in Paso Robles and Ukiah. We are really...
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kmcgourty2
Nov 5, 20123 min read
Where Did Our Entrepreneurial Spirit Go? Why Me-Too Products Dominate Our New Prouduct Developoment
Does it seem like nothing new or bold has come out of your new product development pipeline lately? All that seems to emerge are “safe...
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kmcgourty2
Sep 17, 20124 min read
It seemed like a great product idea, so why aren’t they buying it?
At the beginning of the product development cycle, everyone around the management table agreed that this new product idea, possibly...
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kmcgourty2
Jul 16, 20123 min read
Got Too Many “Me-Too” Products? Time to Take a Dive Into a Blue Ocean
It happens to the best of us. One day we wake up with the realization that our product development efforts are no longer producing...
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kmcgourty2
Jul 10, 20124 min read
Five Top Reasons Why New Products Fail and Remedies to Alleviate Failure
Okay raise your hands: How many of you have been involved with a really big new product flop? What seemed to be a good idea but no one...
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