When I read management articles about the death of strategic planning, I am reminded by the quote Mark Twain quipped after hearing a...

A common ailment of new product development is the inability of companies to kill off projects that no longer demonstrate economic...

Coming up with great ideas must be a priority for companies who want to launch a continuous stream of successful new products. The better...

Studies have shown that the failure rate for new products across most industries runs between 40% to 90% of the time. And most failures...

You have a great new solution that you believe passionately will help people get an important job done way better than what they are...

Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is...

In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...

At long last, “The Innovator’s Playbook: How To Discover and Transform Great Ideas Into Breakthrough New Products” is now available on...

There are four growth strategies based on the jobs-to-be-done innovation framework companies can pursue to achieve predictable growth and...

In my last article, we talked about “jobs” having both a functional and an emotional dimension to it. We examined how a photographer can...

No matter how good a potential invention appears on paper and in the R&D lab, if it doesn’t fundamentally address a specific outcome or...

By definition, a bold new idea is a departure from the status quo. It invokes fear and discomfort amongst the establishment. Bold ideas...

In our last article, we defined the first step in the innovator’s playbook is to set a direction based on the current jobs categories a...

I have observed many companies who go form market leaders to market goats, despite an impressive technology and R&D capability. Once at...

In my last article on diffusion theory, I introduced you to the diffusion “S” curve and the diffusion “Bell” curve, better known as the...

In conducting the jobs-to-be-done research phase, we will collect a tremendous amount of data on the important jobs customers want to get...

The jobs-to-be-done  (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the...

Blue ocean and jobs-to-be-done are complementary frameworks and go hand-in-hand. In blue ocean, our goal is to define a unique market...

Last week’s article, “Underserved and Overserved Outcomes Provides the Guidepost to Innovate Around,” we learned how to use the...

A job statement is used to describe and frame a job-to-be-done (J2BD).  A job statement should explain: Who has the job, also known as...