A colleague of mine pointed out to me: “Every business is perfectly designed to produce the results it is producing.” What a profound...

Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather...

Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is...

In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...

No matter how good a potential invention appears on paper and in the R&D lab, if it doesn’t fundamentally address a specific outcome or...

In my last article “Why Promising Bold Ideas Often Never See the Light of Day,” I identified a major reason why bold new ideas and...

By definition, a bold new idea is a departure from the status quo. It invokes fear and discomfort amongst the establishment. Bold ideas...

What makes a product successful in the market place? What are the predictable indicators that a concept has the “right stuff” to be a...

The jobs-to-be-done  (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the...

In last week’s article we talked about achieving balance both in creating an innovation process that balances creativity with structure,...

I had the opportunity to hear Yves Behar (founder of Fuseproject) and Tim Brown  (CEO and president of IDEO) talk about design thinking...

In the movie Goldfinger,  M asks James Bond “what do you know about gold?”  Bond replies with “I know it when I see it.”  (the original...

Recall from a previous article that a job is a “task, objective or goal a person or organization is trying to accomplish or a problem...

News flash: People don’t buy products, they hire solutions to solve important problems. Think about the last time you bought a...

At the beginning of the product development cycle, everyone around the management table agreed that this new product idea, possibly...

We covered a lot of process steps in our 14 part series on discovery driven design  describing how to take an initial idea and frame it...