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Author Archives: kmcgourty

Play to win by thinking strategically and planning your innovation time horizons

Innovation and product development are strategic choices a company makes to compete to win. As such we can think of innovation and new product development as applied strategy. … Continue reading

Posted in New Product Development | Leave a comment

How to Know the Difference between a Great Idea or Solution Looking for a Problem

No matter how good a potential invention appears on paper and in the R&D lab, if it doesn’t fundamentally address a specific outcome or overcome a specific constraint … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, Jobs To Be Done, New Product Development | Leave a comment

Time-To-Market Matters – But Time-To-Profit Is The Real Objective

Accelerating the time it takes to identify and transform a great idea into a successful new product should be on top of your list to improve your competitiveness. … Continue reading

Posted in Lean Product Development, New Product Development, Teams and Culture | Leave a comment

Which Strategic Future Possibility Is the “Right” Choice?

The strategy making process advocated by Martin and Lafley (Playing To Win) should generate three to six possible strategies worth competing for. While these strategic possibilities should include … Continue reading

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What Are The Conditions That Must Be True For This Bold Idea To Be A Market Success?

In my last article “Why Promising Bold Ideas Often Never See the Light of Day,” I identified a major reason why bold new ideas and strategies get scuttled … Continue reading

Posted in Discovery Driven Design, New Product Development, Strategy | 1 Comment

Why Promising Bold Ideas Often Never See The Light of Day

By definition, a bold new idea is a departure from the status quo. It invokes fear and discomfort amongst the establishment. Bold ideas simply don’t fit the standard … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, Strategy | 1 Comment

Customer Care Matters – Muff that and You Destroy Loyalty

This past week I experienced great customer service and lousy customer service. Both companies offered great innovative products. But one company stood by their name and followed up … Continue reading

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Breaking out of the Status Quo Using Possibility-Based Strategy Making

In my last article I asked the question “is your strategy bold and exciting, or safe and comfortable, but dull? In other words, is your strategic making process … Continue reading

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Is Your Strategy Bold and Exciting? Or Safe and Comfortable, but Dull?

I recently read an article by Roger Martin titled “The Big Lie of Strategic Planning” in January/February 2014 issue of HBR. It really got me thinking about the … Continue reading

Posted in New Product Development, Strategy | 1 Comment

Thinking and Acting Strategically Is Important and More Urgent Than You Think

Why is it that so many company’s don’t plan adequately for the future?  Is it because it’s too hard to predict, so why bother?  Confronting the future can … Continue reading

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The Innovator’s Playbook

Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator's Playbook

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.
 

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