Author Archives: kmcgourty
In my previous articles (constructing a job statement, alternative job statement construct) I provided two job statement constructs we can use to define a job or set of … Continue reading
Up here in the Silicon Valley, a favorite play for startups is the disruption play. Just about every week, the Silicon Valley and San Francisco Business Times feature … Continue reading
Once upon a time, Dell Computer stood tall as one of the most successful and innovative tech companies ever. Michael Dell started the company in his dorm room … Continue reading
There are four growth strategies based on the jobs-to-be-done innovation framework companies can pursue to achieve predictable growth and win the game of innovation. Jobs and Job Executor … Continue reading
Each year I make it a point to collect quotes that either got my noodle working and/or gave me a good chuckle. Though it was hard to narrow … Continue reading
I read an interesting article in the November 7, 2014 issue of the San Francisco Business Times called “Business Puts On Its Wearbles.” The subtitle of the article … Continue reading
In my last article, we talked about “jobs” having both a functional and an emotional dimension to it. We examined how a photographer can focus on the emotional … Continue reading
In his HBR article “Marketing Malpractice: The Cause and the Cure,” Clayton Christensen identified that the marketer’s task is to understand the job the customer wants to get … Continue reading
If you have been following the “jobs-to-be-done” innovation framework, chances are you have heard this famous line Theodore Levitt wrote in his seminal article Marketing Imagination: “People don’t … Continue reading
Unless you have been asleep under a tree lately, no doubt you heard about Apple’s new product launches: The iPhone 6, 6 Plus, and the iWatch. And not … Continue reading