Author archives

Author Archives: kmcgourty

Pick Your Spot to Compete and Win by Scoping the Total Job-To-Be-Done

In my previous articles (constructing a job statement, alternative job statement construct) I provided two job statement constructs we can use to define a job or set of … Continue reading

Posted in Jobs To Be Done, New Product Development, Strategy | 1 Comment

Playing the Game of Innovation to Win: The Disruption Play

Up here in the Silicon Valley, a favorite play for startups is the disruption play. Just about every week, the Silicon Valley and San Francisco Business Times feature … Continue reading

Posted in New Product Development, Strategy | 2 Comments

How Did Dell Create Its Breakthrough Success?

Once upon a time, Dell Computer stood tall as one of the most successful and innovative tech companies ever. Michael Dell started the company in his dorm room … Continue reading

Posted in Jobs To Be Done, New Product Development, Strategy | 1 Comment

Four Growth Strategies Every Innovator Should Have In Their Playbook

There are four growth strategies based on the jobs-to-be-done innovation framework companies can pursue to achieve predictable growth and win the game of innovation. Jobs and Job Executor … Continue reading

Posted in Front End of Innovation, Jobs To Be Done, New Product Development, Strategy | 1 Comment

My 2014 End Of Year Top 10 + 1 Favorite Quotes On Innovation and Success

Each year I make it a point to collect quotes that either got my noodle working and/or gave me a good chuckle. Though it was hard to narrow … Continue reading

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Shaping the Future of Work by Freeing the Hands of Workers

I read an interesting article in the November 7, 2014 issue of the San Francisco Business Times called “Business Puts On Its Wearbles.” The subtitle of the article … Continue reading

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Look at the entire jobs-to-be-done job tree to create new value and topline growth

In my last article, we talked about “jobs” having both a functional and an emotional dimension to it. We examined how a photographer can focus on the emotional … Continue reading

Posted in Front End of Innovation, Jobs To Be Done, New Product Development, Strategy | Leave a comment

Thinking Strategically About Important Jobs People Need To Get Done

In his HBR article “Marketing Malpractice: The Cause and the Cure,” Clayton Christensen identified that the marketer’s task is to understand the job the customer wants to get … Continue reading

Posted in Jobs To Be Done, New Product Development, Strategy | 1 Comment

What Important Jobs Do Customers Hire Your Products To Get Done?

If you have been following the “jobs-to-be-done” innovation framework, chances are you have heard this famous line Theodore Levitt wrote in his seminal article Marketing Imagination: “People don’t … Continue reading

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iWatch: Apple’s next breakthrough products or a solution looking for a problem?

Unless you have been asleep under a tree lately, no doubt you heard about Apple’s new product launches: The iPhone 6, 6 Plus, and the iWatch. And not … Continue reading

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The Innovator’s Playbook

Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator's Playbook

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.
 

Download a Preview Copy of the Innovator's Playbook  

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