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Author Archives: Kevin McGourty

Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory

All successful companies have a clear strategic direction of where to play (their target market) and how to win (their unique value proposition).  Often times their competitive strategy … Continue reading

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Great Ideas Are the Fuel of Successful Innovation

Coming up with great ideas must be a priority for companies who want to launch a continuous stream of successful new products. The better the ideas, the more … Continue reading

Posted in Front End of Innovation, New Product Development | Comments Off on Great Ideas Are the Fuel of Successful Innovation

The root cause of new product failures and a cure

Studies have shown that the failure rate for new products across most industries runs between 40% to 90% of the time. And most failures are due to non-technical … Continue reading

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Your New Innovation Promises to Change the World – But Is The World Ready For Change?

You have a great new solution that you believe passionately will help people get an important job done way better than what they are achieving today.  But your … Continue reading

Posted in Diffusion of Innovation, Front End of Innovation | 1 Comment

2015 End of Year Quotes to Noodle

Hard to believe, but 2015 is almost over At the end of each year, I like to post my favorite quotes I come across that either inspired me, … Continue reading

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“i-watch” form the sidelines: a great idea or too little too soon?

Dick Tracy was wearing a “smartwatch” way back in 1946. So the idea of a smartwatch is nothing new, at least not in the imagination of Chester Gould, … Continue reading

Posted in Diffusion of Innovation, Jobs To Be Done, New Product Development | 1 Comment

Choose The Right Development Strategy Based On Where You Are In The Knowledge Funnel

Developing and launching innovative new products is inherently risky. No true new idea is fully formed from the start. You simply will not know what you don’t know, … Continue reading

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Designing a Reliable, Adaptable, and Flexible Innovation Offense

Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather innovative new products that help … Continue reading

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Want To Play the Game of Innovation For the Long-Haul?

Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is simple: help people get important jobs done better … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, Jobs To Be Done, Strategy | 1 Comment

I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?

In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a primary job. The purpose … Continue reading

Posted in Discovery Driven Design, Front End of Innovation, Jobs To Be Done, New Product Development, Strategy | 1 Comment

The Innovator’s Playbook

Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator's Playbook

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.
 

Download a Preview Copy of the Innovator's Playbook  

Also available on Amazon in hard copy and Kindle versions

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