Author archives
Author Archives: Kevin McGourty
Rethinking the Christmas Tree – the Never-Green Holiday Tree is Born
So it’s Christmas time and once again I find myself wondering why do I need to put up a Christmas tree anyway? What’s the purpose or job-to-be-done? Why … Continue reading
Want to Improve Your Innovation Results? Then Approach Innovation as a System
A colleague of mine pointed out to me: “Every business is perfectly designed to produce the results it is producing.” What a profound statement!. As I started to … Continue reading
Creating the Next Big Thing for Middle Market Companies
I recently joined Mike Smart Founder and Principal Consultant at Egress Solutions on a webinar to discuss the need and challenges middle market companies face in launching innovative … Continue reading
Strategy Needs to Evolve to Meet the Challenges of a Changing Environment
Imagine you are the quarterback in the big game, and you find your team down 17 to 0, with 8 minutes remaining in the game. Your game plan … Continue reading
The Balancing Act Between Deliberate and Emergent Strategy
In my previous article, The Reports of Strategic Planning’s Death Is Greatly Exaggerated, we discussed why top-down (deliberate/intended) strategy or bottom-up (emergent) strategy taken at extremes, doesn’t work. … Continue reading
The Reports of Strategic Planning’s Death Is Greatly Exaggerated
When I read management articles about the death of strategic planning, I am reminded by the quote Mark Twain quipped after hearing a major American newspaper printed his … Continue reading
Why Breakthrough Ideas Often Never See the Light of Day
A common ailment of new product development is the inability of companies to kill off projects that no longer demonstrate economic viability. The reason it’s so hard to … Continue reading
Creating a Competitive Advantage Requires a Reformulation of Your Strategic Playbook
In a fast pace competitive environment where change is the only real constant, how does a business build and maintain a competitive edge? How does it consistently win … Continue reading
Identify “Strategic Possibilities” Using the Jobs-To-Be-Done Opportunity Matrix
In my last article, “Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory,” I presented the “jobs-to-be-done (J2BD) opportunity matrix” as a conceptual model we can use to … Continue reading
Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory
All successful companies have a clear strategic direction of where to play (their target market) and how to win (their unique value proposition). Often times their competitive strategy … Continue reading
The Innovator’s Playbook
Discovering and Transforming Great Ideas Into Breakthrough New Products
The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.