Is your new product concept a great idea or a solution looking for a problem?
New product ideas come from various sources especially from new technology capabilities. But how do you know if customers will buy your new product? If a new product concept doesn’t deliver a better outcome or overcome a current constraint, then chances are the new product will fail.
In the early stages of product adoption, the market for the product does not yet exist so asking yet-to-be customers “what they think” about the product will provide little useful information. So how do you gain some understanding of the potential success of your product in the overall market?
Based on an actual case study of client work, this hands-on presentation will demonstrate:
You will learn the answers to the following questions:
The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.