"Kevin worked with us to implement NPD processes that focused our efforts on pursuing the opportunities targeting success while helping us eliminate concepts with limited market value. His experience and knowledge of product strategy and new product development helped us make well-informed decisions on new product opportunities."
Kevin McGourty is President and CEO of iNPD Center, Inc. His mission is to help companies develop products and services customers want and desire while eliminating the waste and frustration of launching product duds.
Whether in the role of interim chief innovation leader, product manager, market researcher or innovation consultant and coach, Kevin fills the gaps on a client’s team. He helps execute on specific opportunities while creating an innovation growth engine.
The result is a steady stream of successful new products and market leadership in the arenas his clients choose to compete in.
Kevin has been in the trenches. He knows how it feels when a new product development growth engine sputters and both top and bottom line growth begins to slip.
He has led the transformation of development teams from producing “me-too” products to launching “game-changing” products, both as a senior executive in charge of new product development and as a business consultant.
He has worked both with established firms and with early stage companies.
Prior to iNPD, Kevin served as VP of Product Planning at Varitronic Systems (formerly trading on NASDAQ as VRSY). He fulfilled a variety of senior management roles including new product planning, marketing, operations, R&D and engineering.
He led the effort in creating a strategic business and product planning process. His efforts resulted in a successful rejuvenation of the business, enabling it to increase sales from $36 million to $56 million in less than four years. Kevin’s efforts also include
Kevin has published several works, and is the author of “The Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Products.” His works are available here:
The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.