We help companies develop products and services customers want and eliminate the waste and frustration of launching product duds.
Discovering and Transforming Great Ideas Into Breakthrough New Products
Our innovation and new product development approach creates new customers and predictable new growth
As a successful CEO and business owner, you know new products are the lifeblood of your organization. Without innovative new products, your company will become stale, and eventually lose out to more innovative competitors.
Up till now, your new product development efforts have resulted in a steady flow of profitable new products. Your company has several wins under its belt. You have built a strong base of customers and a strong balance sheet.
But today, something has changed in the market. Perhaps you are reaching the top of your business “S” curve, and sales are beginning to slow down. Or a new competitor from outside your industry has entered the market with a disruptive new solution.
Whatever the cause, the rules of the game have changed. But your innovation and product development playbook is designed to play yesterday’s game.
As a result, customers are beginning to defect to the competition. Sales and margins are beginning to slip. And your sales, marketing and product development teams are pointing fingers at each other, versus focusing their efforts on winning customers and beating the competition.
I have worked with many CEO’s and business owners to successfully reformulate and redesign their business strategy and innovation game plans.
As a result of working with me, you can expect an innovation and new product development system that generates a steady stream of successful new product introductions. While avoiding the frustration and waste of launching product duds.
In short: you will play the game of innovation to win!
The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others.
This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.
The Innovator’s Playbook will help you take the guesswork out of what customers need and help you develop innovative solutions that address real customer problems.
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