iNPD Center is an experienced team of innovation leaders and product development professionals with a track record of launching successful new products across multiple industries. We have led the transformation of development teams from producing “me-too” products to launching “game-changing” products both as senior executives in charge of new product development and as business consultants working with both established firms and early stage companies.
Our typical clients are technology oriented and/or b2b companies or divisions who have had success in the past but today are struggling with launching a steady stream of successful new products. We work with them to discover and accelerate ideas into profitable new products and businesses by improving their ability to manage and execute the fuzzy front end of innovation and new product development.
Introducing innovative new products doesn’t need to be a struggle. There are specific skills, methods and practices associated with innovation and new product development that can help any company improve its ability to detect, define, design, develop and deliver the best ideas with the best chance of success. Wouldn’t it be a lot more fun if your new product introductions are met with enthusiasm and consumer demand? Sound impossible? It’s not.
Now that we have created an initial forecast in Part 6: Scoping the Opportunity, we should h ... Read More >>
So how big of an opportunity is there for our product idea? Are we talking about a nice nich ... Read More >>
I have found the business model canvas as described in the book Business Model Generation by ... Read More >>